Everyone's Got Their Style

A North American consumer faces a new challenge today - a huge choice of fashion products. Shoes, purses, dresses, suits, eyeglasses in different styles, colors, fabrics, and sizes - it's all presented at the same time. People often come to our store with the question "What is in fashion now." To this question, I usually answer, "There is a new style that is trending, but everything still goes." Brands don't seem to discontinue older styles. They add more.

It's a snowball effect. Brands simply can't sell fast enough, but everyone is asking for new. They are inventing, reinventing, bringing out old designs. At the end of the day, people still have one set of arms, legs, and eyes. It's impossible to invent new every season. In my observation, different brands started to concentrate on building their own style instead. Versace is sexy and loud. Dolce & Gabbana is ornamental and floral. Armani is simple and reserved. Hugo Boss is high tech. Bvlgari is rich. Prada is a sport. Tory Burch is boho. 

You also have a style. Over the years, you start having a preference that works for your taste and lifestyle. In North America, a classy sport style is predominant due to people's preference for comfortable living. In Europe, the dress code is still a thing for many offices and outings. People wear more dresses, more suit, and high heels. North American customers also on occasion, love to dress up. In Asia, I find it depends on the region and income level. It's either very basic or Versace-flashy and loud. Europe still has a tremendous influence on Asian fashion.

At Illuminata Eyewear, we love matching eyeglasses to your style. When you walk in, we can tell which style is yours and which style you can deviate to. If you generally sporty we will offer eyeglasses that will also work for casual-elegant wear. If you fancy and elegant, we will offer high fashion to push your style to a new level. Whatever it is, we got it all. Fashion is fun, and we embrace it with humor but also some seriousness to find that one perfect pair of eyeglasses for you.