Just Cool Designer Glasses

Source: Twitter @Versace
Eyeglasses have gone a long way since their inception and since they became part of fashion some 80 years ago. Fashion per definition is "a popular trend, especially in styles of dress and ornament or manners of behavior". But in real life, fashionable things often are introduced by designers before they become popular. Popularity is achieved via creative and aggressive marketing. And as of lately, with the help of social media and peer sharing. Since social media became part of our everyday life, fashion has been moving with unprecedented speed, often changing in the course of 12-24 months. For example, retro-round eyeglasses were introduced by designers around five years ago, and just a year later they became mainstream. Ultra-large, heavy plastic square glasses had two year popularity life. Most recent huge rimless and triangular glasses are entering as we speak and may reach their height already next year.

We at Illuminata Eyewear closely watch trends and embrace them with our entire DNA. Trends are in our blood, and advocating them is part of our procession. However, we love to stay on the thin line between purely trendy and reasonably nice. Trends often and lately even more so, are created to make a statement and attract clicks/shares. If it's ugly, it will often achieve social media shares, but no way will become popular among customers. We understand such marketing dynamics and choose glasses for our stock wisely. 

Here are the top picks of cool and very cool for this summer:

William Morris BLGRA	William Morris BL40004
	Marc Jacobs MARC 314
Roberto Cavalli 5062 LONDA	Etnia Belleville