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Latest news

  • You Will Dazzle in Jimmy Choo Sunglasses

    4 Sep 2019
    Jimmy Choo eyeglasses are special and unique. The whole direction of the brand is to produce niche designer eyewear that will stand out and make everyone ask where did you get that or what is this brand. In Jimmy Choo eyeglasses, you are guaranteed compliments. Most people will say they are cool even if they don't even like it. That is the statement, and that is what the goal is.

    Jimmy Choo is a renowned British, Malaysian born designer. He came from a dynasty of shoemakers and immigrated to London to study at fashion school. He decided to not to return home after graduating but instead work his way up in British fashion business. His family followed him to open up Jimmy Choo brand. An important person for their business, who is left behind the scenes, is Tamara Mellon. Tamara Mellon was worked for Vogue accessories department and was a shoeholic. She partnered with Jimmy to create this business. An unlikely and highly productive partnership worked out amazingly. It's a true success story and an inspiration for so many people. Jimmy is an immigrant from Malasia, just a son of shoemakers. His partner is a woman who came from the publishing business, not a wealthy person at all. Using the fusion of their talents and insane business drive they created a world-known brand in just under five years.

    Their shoes were famously featured in Sex and the City series and got a Vogue magazine coverage in early days, which provided for that crucial media attention.

    But where do sunglasses come in? Going back to our recent article, glasses, shoes, and purses are part of what's called fashion accessories. They are crafty, practical addition to your fashion look.

    Jimmy Choo sunglasses are only on the market for a few years, but they have already become a very sought after brand at optical stores. We heard of them from our customers first!

    Visit Illuminata Eyewear store to get your new favorite glasses.
  • Everyone's Got Their Style

    28 Aug 2019

    A North American consumer faces a new challenge today - a huge choice of fashion products. Shoes, purses, dresses, suits, eyeglasses in different styles, colors, fabrics, and sizes - it's all presented at the same time. People often come to our store with the question "What is in fashion now." To this question, I usually answer, "There is a new style that is trending, but everything still goes." Brands don't seem to discontinue older styles. They add more.

    It's a snowball effect. Brands simply can't sell fast enough, but everyone is asking for new. They are inventing, reinventing, bringing out old designs. At the end of the day, people still have one set of arms, legs, and eyes. It's impossible to invent new every season. In my observation, different brands started to concentrate on building their own style instead. Versace is sexy and loud. Dolce & Gabbana is ornamental and floral. Armani is simple and reserved. Hugo Boss is high tech. Bvlgari is rich. Prada is a sport. Tory Burch is boho. 

    You also have a style. Over the years, you start having a preference that works for your taste and lifestyle. In North America, a classy sport style is predominant due to people's preference for comfortable living. In Europe, the dress code is still a thing for many offices and outings. People wear more dresses, more suit, and high heels. North American customers also on occasion, love to dress up. In Asia, I find it depends on the region and income level. It's either very basic or Versace-flashy and loud. Europe still has a tremendous influence on Asian fashion.

    At Illuminata Eyewear, we love matching eyeglasses to your style. When you walk in, we can tell which style is yours and which style you can deviate to. If you generally sporty we will offer eyeglasses that will also work for casual-elegant wear. If you fancy and elegant, we will offer high fashion to push your style to a new level. Whatever it is, we got it all. Fashion is fun, and we embrace it with humor but also some seriousness to find that one perfect pair of eyeglasses for you.

  • Just Cool Designer Glasses

    25 Jul 2019


    Source: Twitter @Versace
    Eyeglasses have gone a long way since their inception and since they became part of fashion some 80 years ago. Fashion per definition is "a popular trend, especially in styles of dress and ornament or manners of behavior". But in real life, fashionable things often are introduced by designers before they become popular. Popularity is achieved via creative and aggressive marketing. And as of lately, with the help of social media and peer sharing. Since social media became part of our everyday life, fashion has been moving with unprecedented speed, often changing in the course of 12-24 months. For example, retro-round eyeglasses were introduced by designers around five years ago, and just a year later they became mainstream. Ultra-large, heavy plastic square glasses had two year popularity life. Most recent huge rimless and triangular glasses are entering as we speak and may reach their height already next year.

    We at Illuminata Eyewear closely watch trends and embrace them with our entire DNA. Trends are in our blood, and advocating them is part of our procession. However, we love to stay on the thin line between purely trendy and reasonably nice. Trends often and lately even more so, are created to make a statement and attract clicks/shares. If it's ugly, it will often achieve social media shares, but no way will become popular among customers. We understand such marketing dynamics and choose glasses for our stock wisely. 

    Here are the top picks of cool and very cool for this summer:

    William Morris BLGRA
    William Morris BLGRA
    William Morris 40004
    William Morris BL40004
      Marc Jacobs MARC 314
    Marc Jacobs MARC 314
    Roberto Cavalli 5062 LONDA
    Roberto Cavalli 5062 LONDA
    Etnia Belleville
    Etnia Belleville
  • Sunglasses and Purses

    2 Jul 2019
    Twitter@Versace
    Sunglasses serve not only as vision aids but also as a fashion accessory. Historically, purses served as main fashion accessories, but with the invention of sunglasses, the cute vision aids have quickly become must-have items for every woman and men. All fashion brands take sunglasses design seriously and try to incorporate them into the current fashion look. Sunglasses are important because unlike shoes or even purses, they attract the most attention. Maybe because of that, Tom Ford paid special attention to sunglasses when he launched his brand. Sunglasses are the best selling Tom Ford item from the entire collection.

    2019 is a special year because sunglasses have the most extraordinary design ever. The complex geometrical shape and multi-layered lenses color make them not only the object or art but also the object of very complicated scientifically powered manufacturing.

    Also to best selling aviators, plastic rectangular sunglasses and retro round sunglasses, this year we see the triangular shape.

    Mirror lens continues to be popular, especially in advertising. It looks modern and futuristic. Mirror lens also looks dressy. Personally me, I am a big fan of mirror lens. It needs a bit more maintenance with cleaning, but it looks very beautiful and is very much worth the extra effort. If your mirror lens gets scratched, many brands sell glasses replacement lenses. Among them is Prada, Versace, Armani, Tiffany, Bvlgari and a few more. For a reasonable price, you can upgrade your sunglasses to make them look like new, or even completely different by choosing a different color.

    Twitter@Dior



    Hats play well with sunglasses too. It's great to see a revival of hats in modern fashion. For over a decade, hats were used less often by designers until recently. Sun protection became more of a subject, and women and men alike are looking for fashionable ways to cover the skin from harmful UV rays. Hats and sunglasses in a way, play a similar purpose. They go hand in hand!

    Visit Illuminata Eyewear with your favorite accessories to pair them with fashionable sunglasses.

  • Ultra-light Sun Lenses is a New Trend

    6 Jun 2019


    2019 is a very exciting year for sunglasses fashion: so many new trends and styles from the world leading designer brands. We continue seeing a growing number of brands putting the sunglasses on the models during the fashion week shows. And more advertising of clothing now includes sunglasses. This advertising strategy makes sunglasses a connected accessory to the overall image or looks that the designer was trying to achieve. 

    A new and exciting trend is a light lens. We have some at our store, and they look fabulous. Firstly, the light lens looks very mysterious, romantic, and chic. Secondly, it is very comfortable as you are not always under the brightest sun. When living in the city, you find yourself mostly in the shade, between the building, under the trees or the clouds. 

      Dior Stellaire1
      Dior Stellaire 1



    The lightly tinted lens is what a city person needs. When you wear such sunglasses, you don't feel like taking them off at all. When you get into the building, into your car, your lightly tinted sunglasses don't appear too dark.

    The key with lightly tinted sunglasses is the size. The larger they are, the more comfortable they are. Since people can still see through your eyes, you don't need to be concerned as coming through too shielded. They will become part of your face!

    Many brands are making a collection of lightly tinted sunglasses. Among our favorites are Dior, Prada, Tom Ford, Roberto Cavalli, Carrera and many more. 

  • Rimless Glasses are Back BIG Time

    29 May 2019


    It has been a while when rimless glasses took a break in popularity. Once very popular in the early and mid-2000s they seem to have phased away during the last ten years. Maybe it's because designers started to push for more definition by making thicker, bolder frames. Or maybe everyone just got too tired of seeing them. But to our surprise, this year rimless glasses are making a huge comeback and in a BIG way.

    When I say BIG, I mean huge. Take a look at these Dior's. Just how adorable they are. Dior always has a way of making something unusual look natural and stylish. There was no exception with the Dior Stellaire collection. Thin rimmed glasses and sunglasses were widely advertised and now are among the most sought after by fashion queens and kings. This year the Stellaire collection is expanded by adding a few rimless models. Large round, square, pentagons other shapes all rimless are making a debut. They sort of look retro, modern, but above all, they look relevant to today's style. It's luxurious simplicity that is the main theme for many mega brands this year. How can you look humble, but polished and sleek? By picking the right pair of glasses.

    I must also mention that such large rimless glasses are very comfortable as they provide a very large vision area. How do you make sure that lenses don't chip? By getting Polycarbonate lenses. Polycarbonate lenses are a must for rimless glasses if you want to make them last a long time.

    Another great advantage in getting rimless glasses by Dior is that one day you can always bring them back into Illuminata Eyewear and get new lenses in a different shape! How is it possible? It's because rimless glasses don't have a rim, so the lens is held by the temples. Cut a different lens and install into your beloved Dior temples. You will get a new pair of glasses beyond recognition. 

    At Illuminata Eyewear we have stock for the most popular this year Dior Stellaire glasses. Come to try them on or buy online.