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Latest news

  • How to Pick Sunglasses as Valentines's Gift

    12 Feb 2020

    Valentine's Day is approaching, and in-loved ones are frantically running around looking for a gift. If you made a smart decision to get eyeglasses or sunglasses as Valentine's gift, here are some fool-proof tips for you.

    1. Remember, glasses are an amazing gift. It's practical, it's fashionable and it's good for your health. You cover all three major criteria when buying sunglasses and generally speaking, you can be confident that you are getting a very good gift for your loved one. So feel good about it.

    2. Follow your heart. In the past, we would go on to recommend to keep safe and get aviators shape or get metal sunglasses that will have a higher chance of a good fit. This year, with the enormous variety of sunglasses styles, and acknowledging the fact that people already have a few pairs, we recommend to get something that YOU like. Don't worry if she or he may not like it, it's your gift and this is how you see your loved person in it.

    3. Don't worry; you can exchange it. Worst comes to worst; you will get another fun occasion to get together and go try more glasses to exchange the gift.

    4. Cool sunglasses for Him. Check it out, ready to buy off the shelf at Illuminata Eyewear

    Gucci GG287S Gucci GG00200S
    Gucci GG00287S Gucci GG0200S


    5. Cool sunglasses for Her

    Bvlgari BV6098 DIORINSIDEOUT1
    Bvlgari BV6098 Dior DiorInsideOut1


    6. Ok, I understand, you might want to stay on the safe side. Here are nice classics for Him.

    Giorgio Armani AR8107 Boss 1038
    Giorgio Armani AR8107 Boss 1038S

    7. Very nice classics for Her

    Prada SPR 04VF Saint Laurent SL1
    Prada SPR 04VF Saint Laurent SL1



    Happy Valentines Everybody!

  • New Saint Laurent Collection is Now Selling at Illuminata Eyewear

    14 Jan 2020

    Saint Laurent sunglasses and glasses are now waiting for the new owners at the Illuminata store! We have a long history with the brand and have been carrying it from the begging of our store, since 25 years ago.

    Up until recently, Saint Laurent brand went by Yves Saint Laurent, until the new creative director Hedi Slimane rebranded the company to Saint Laurent in 2016. While the move was hit with much criticism, Heidi argued that Saint Laurent was the original name of the brand. Never the less, Hedi Slimane has done very well for the brand and brought it to the new heights. Today, Saint Laurent is one of the most popular luxury fashion brands.

    Yves Saint Laurent, the company founder, needs little introduction. He is one of the most recognized French names in fashion history. It is fair to say that without Yves Saint Laurent and his business partner Pierre Berge, fashion wouldn't be what it is today. Yves Saint Laurent is credited for creating modern fashion and bringing it to the 20th century. Yves Saint Laurent famously worked with Christian Dior and headed the Dior label after his passing. Christian Dior was so excited about the new talent that he named him his successor just days before he died, although that Yves was just 21 when he took over the reins of Dior brand.

    Soon after he founded his brand Yves Saint Laurent and took it to a completely different direction from Dior feminine style. Yves wanted to revolutionize women's fashion by giving women choices, particularly with wearing pants. He dropped bows and ribbons, also tight, wasted dressed. Over the decade, women all over the world were wearing pantsuits, trapezia dresses and simply styled clothing. The rest of the career Yves worked on creating simple luxury and achieving the recognition in luxury fashion, which was hard to justify given the absence of jewelry and details.

    Yves Saint Laurent wore glasses the entire life and had a special passion for eyewear. This passion most likely came from Christian Dior. Dior was known eyewear fanatic, inventor and creator, Yves Saint Laurent loved bold, thick plastic glasses which remains the signature style for Saint Laurent eyewear.

    Saint Laurent SL232 BETTY Saint Laurent SL213 LILY Saint Laurent SL1 
    Sailt Laurent SL 157 Saint Laurent SL 124 Saint Laurent SL M152


    2020 Saint Laurent eyewear collection is rich with many beautiful and unexpected shapes. Saint Laurent sunglasses are either large, square and with the flat lens or wide and long. There is no in-between. Style demands statement and you get it with every pair of Saint Laurent glasses. Visit the Illuminata store to try the most exciting models or our online store for the complete collection.



  • Welcome to 2020!

    10 Jan 2020

    From the entire Illuminata Eyewear team, we would like to congratulate everyone on 2020 New Year! Best of health, luck and prosperity to you and your family!

    We are excited about the new fashion trends this year. As you know, the largest fashion brands have already presented their Spring/Summer 2020 collections and we can tell it will be exciting. The theme of 2020 will be climate change. We will see more recycled materials and more emphasis on sustainable luxury. Luxury brands are finding themselves in a growth stage because shoppers in North America believe more and more that it's better to buy one expensive thing than a dozen cheap ones. For eyeglasses, this idea has always been relevant because expensive eyeglasses mean high quality, which means they will last many years more. 

    As far as fashion trends, we see that smaller shapes for sunglasses and eyeglasses are coming back into style. We have already received many models for the 2020 collection and see how many customers starting to like them. Not to confuse with 2000s styles, 2020 are similar smaller shapes, but they are updated, more futuristic looking. 2020 is very different from the 2000 style.

    Triangular shaped sunglasses and eyeglasses started to appear in 2019. It will become mainstream in 2020. 

    Hippy styles, oversized and gigantic glasses will continue to be popular in 2020. Gucci, Saint Laurent and Dior offer an extensive choice of this style.

    Some brands will stay true to their signature style. Burberry, Tiffany, Armani have new collections that are variations of their old collections. Shape and style are leaning towards 2020 but much more mellow, understated as these brands prefer the classic, timeless styles.

    Fun and exciting styles are coming from our customers' favorite Etnia, FYSH, KliiK, William Morris, Prodesign, Coco Song and other eyeglasses brands. More color, more surprise and excentric styles will come from these brands.

  • Gucci Eyeglasses on the Edge Between Classic and Futuristic

    9 Nov 2019


    Over the 30 years in business, we have the privilege to observe the evolution of eyewear fashion. Gucci has always been one of our largest brands. Italian brand Gucci needs no introduction. It was founded almost 100 ago by Guccio Gucci as a luggage company and very quickly grew to Italian's #1 shoes and accessory brand and lager apparel brand. Luxury was always the main market for Gucci. Guccio Gucci became fascinated with the luxury world when he worked as an elevator operator for London's most expensive hotel Savoy. Upon returning to Italy, he started his leather craft shop, where he single-handedly crafted leather luggage himself. Later his three sons joined the company grew to a world brand. Most of the growth success is behind visionary Aldo, the oldest son. He traveled the world to open Gucci stores one by one and personally hired and trained staff in the first dozen stores. His sons and daughter Patricia took over the reins of the company after Aldo died. Patricia inherited all the wealth, even though she was born to Aldo's mistress when he was in his 50s. She, however, was the one beside him traveling the world and infusing her young energy and fashion interests in his final years. Being a woman, Patricia understood the needs of customers and was an essential force for the brand as a third-generation family owner.


    Gucci style is iconic by the use of GG pattern and Bamboo accents. Being one of the most luxury brands in the world, the style remains classic. When people spend several thousands of dollars on a purse, it needs to be wearable and complimenting other things a person is wearing. So with Gucci products, you can be sure they will last generations.


    Gucci sunglasses these days are on edge between classic and futuristic. The cool factor comes from oversized, thick sunglasses and semi-transparent lenses in many models. 

  • You Will Dazzle in Jimmy Choo Sunglasses

    4 Sep 2019
    Jimmy Choo eyeglasses are special and unique. The whole direction of the brand is to produce niche designer eyewear that will stand out and make everyone ask where did you get that or what is this brand. In Jimmy Choo eyeglasses, you are guaranteed compliments. Most people will say they are cool even if they don't even like it. That is the statement, and that is what the goal is.

    Jimmy Choo is a renowned British, Malaysian born designer. He came from a dynasty of shoemakers and immigrated to London to study at fashion school. He decided to not to return home after graduating but instead work his way up in British fashion business. His family followed him to open up Jimmy Choo brand. An important person for their business, who is left behind the scenes, is Tamara Mellon. Tamara Mellon was worked for Vogue accessories department and was a shoeholic. She partnered with Jimmy to create this business. An unlikely and highly productive partnership worked out amazingly. It's a true success story and an inspiration for so many people. Jimmy is an immigrant from Malasia, just a son of shoemakers. His partner is a woman who came from the publishing business, not a wealthy person at all. Using the fusion of their talents and insane business drive they created a world-known brand in just under five years.

    Their shoes were famously featured in Sex and the City series and got a Vogue magazine coverage in early days, which provided for that crucial media attention.

    But where do sunglasses come in? Going back to our recent article, glasses, shoes, and purses are part of what's called fashion accessories. They are crafty, practical addition to your fashion look.

    Jimmy Choo sunglasses are only on the market for a few years, but they have already become a very sought after brand at optical stores. We heard of them from our customers first!

    Visit Illuminata Eyewear store to get your new favorite glasses.
  • Everyone's Got Their Style

    28 Aug 2019

    A North American consumer faces a new challenge today - a huge choice of fashion products. Shoes, purses, dresses, suits, eyeglasses in different styles, colors, fabrics, and sizes - it's all presented at the same time. People often come to our store with the question "What is in fashion now." To this question, I usually answer, "There is a new style that is trending, but everything still goes." Brands don't seem to discontinue older styles. They add more.

    It's a snowball effect. Brands simply can't sell fast enough, but everyone is asking for new. They are inventing, reinventing, bringing out old designs. At the end of the day, people still have one set of arms, legs, and eyes. It's impossible to invent new every season. In my observation, different brands started to concentrate on building their own style instead. Versace is sexy and loud. Dolce & Gabbana is ornamental and floral. Armani is simple and reserved. Hugo Boss is high tech. Bvlgari is rich. Prada is a sport. Tory Burch is boho. 

    You also have a style. Over the years, you start having a preference that works for your taste and lifestyle. In North America, a classy sport style is predominant due to people's preference for comfortable living. In Europe, the dress code is still a thing for many offices and outings. People wear more dresses, more suit, and high heels. North American customers also on occasion, love to dress up. In Asia, I find it depends on the region and income level. It's either very basic or Versace-flashy and loud. Europe still has a tremendous influence on Asian fashion.

    At Illuminata Eyewear, we love matching eyeglasses to your style. When you walk in, we can tell which style is yours and which style you can deviate to. If you generally sporty we will offer eyeglasses that will also work for casual-elegant wear. If you fancy and elegant, we will offer high fashion to push your style to a new level. Whatever it is, we got it all. Fashion is fun, and we embrace it with humor but also some seriousness to find that one perfect pair of eyeglasses for you.