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Latest news

  • Etnia Barcelona is For Art

    15 Nov 2018


    Etnia Barcelona is perhaps the most eccentric brand of eyeglasses in the world today. It is the most known brand of glasses in Spain and very firmly standing brand in North America. Illuminata Eyewear was one of the first in Canada to introduce Etnia glasses to the market, and within just a few months Etnia glasses were worn all over Toronto. People just loved the creativity of designs that looked nice and beautiful, but what's important - modern in moderation.

    Etnia Barcelona team takes glasses making as a craft. Every step of the way is the creative process. As a result, we have out-of-future designs, world-class quality, and very cool advertising campaigns. 

    Etnia Quito
    Etnia Quito
    Etnia Nitra
    Etnia Nitra
    Etnia Keila
    Etnia Keila
    Etnia PIPO
    Etnia Pipo

    Bright and rich colour is the main feature of Etnia Barcelona. The word Barcelona is added to the brand name in purpose. Whoever been to this Spanish city, which is even more known than Spain's capital, automatically associates it with colour, wild architecture and creative minds. Antonio Gaudi gave the city and many fashion brands a special spirit of artistic freedom by designing Park Guel, Sagrada Familia and many other buildings. It's even harder to imagine that those architectural masterpieces were designed 100 years ago! Etnia Barcelona designers live up to the name and carry the legacy of the city into the future.

    Etnia Chico
    Etnia Chico
    Etnia Trapani
    Etnia Trapani
    Etnia Rimini
    Etnia Rimini
    Etnia Praia
    Etnia Praia


    Every new Etnia Barcelona collection impresses. You could only wish you had more heads to wear many Etnia glasses at once. Once our customers get into the spirit of trying them on, it's hard just to stop and pick one. Our image consultants often have to use some opinions to close the deal.

    2018 Etnia Barcelona glasses where at the forefront of the wired frames while adding much color to thin metal frames. Very popular plastic designs were redesigned with modern enlarged shapes. Etnia Kids glasses collection is the cutest for little eyes to see better and moms and dads to enjoy the look.

  • OGA Glasses Scandinavian Spirit Shared With Canadian Love

    9 Nov 2018

    When we introduced OGA glasses to our eyewear brands, some ten years ago, there was an instant connection between our customers and the brand. It hit us by surprise.

    OGA brand offered something entirely different - high-quality eyewear with unconventional design. At the time men eyeglasses were divided into two categories - fashion brand name and eyeglasses brand with simple designs. OGA designs are far from simple. Many details come together. It's a 3D laminated temple, it's the color accent, and it's the material.

    OGA 10070O
    OGA 10070O
    OGA 1037O
    OGA 10037O
    OGA 10053O
    OGA 10053O
    OGA 10075O
    OGA 10075O

    I must mention that OGA was a traditionally a men brand of eyeglasses. Women models are being added in the course of the last few years. It's slowing becoming a women favorite brand name as well. Men loved that their glasses had a color accent, which was a novelty at the time. Today this what often sets OGA apart from other designers. The color is used in moderation. It's often just a stripe, half temple or a shade of the color on the front frame. Navy and Burgundy are frequent colors to go side to side with black, brown and grey. 

    OGA was also among first to use natural wood as part of the material. Natural wood is a difficult material to use in glasses manufacturing as it's quite fragile. OGA had an invention to use wood lamination in between or with the steel base. This idea made OGA wood glasses last for ten years and more without ever breaking. OGA wood glasses collections are known to be exclusive, an executive line of glasses. If you want to look rich, you get those. 

    OGA 10001O
    OGA 10001O
    OGA 2968S

    OGA 2868S
    OGA 6898O
    OGA 6998O
    OGA 7646O


    OGA 7646O



    OGA offers an excellent choice for customers who want to look professional, wealthy or just very very good while maintaining a taste. Everyone knows to be rich and having taste is a completely different thing. In OGA glasses you will look elegant, professional and a person of style. You can wear OGA glasses with a suit, jeans or track pants and look equally as good because your face is what counts first.

    Visit us at Illuminata Eyewear in Etobicoke to share your love to OGA glasses or try best models from the latest collections. You're welcome to buy on our website at any time.

  • Avant-Garde Glasses 2018 Choices

    25 Oct 2018

    Term avant-garde means unusual and experimental and mostly applies to arts and fashion. Avant-garde glasses have never been offered in larger choice than now. We are at the era when avant-garde is the major direction of the artists that embrace it fully in all fields of arts. It is not easy when it comes down to sunglasses and glasses that are treated as a vision accessory for everyday use. The fine line needs to be maintained between practical, comfortable and artsy. I am glad to show you glasses that look out-of-future and are still very comfortable.

    Dior Club2 Dior Bianca
    Dior Diorclub2 Dior DiorBianca

    Out of all Illuminata Eyewear collections, number 1 avant-garde brand is Fendi, closely followed by Dior, Prada and the rest. The use of color, shape, and detail is mind-blowing, to say the least.

    Fendi FF0296 Fendi FF0215
    Fendi FF0296 S Fendi FF0215 S

    Over this year we find that people are warming up to more experimental glasses designs by trying them on and buying. Fewer people are surprised to see funky styles, and we hear less Wow and Oh No! Glasses meant to delivery joy and cheered. They are not only for work and office.

    Carrera SKI LL Carrera 5046 S
    Carrera SKi LL Carrera 5046 S

    Avant-garde does not automatically means beautiful. The beauty is in the eye of the beholder. One can find it beautiful and another ugly. But for sure avant-garde is unusual, fun and extraordinary. In glasses like these, you will be complimented on and on.

    Perhaps the reason more people are embracing fun fashion in eyeglasses is that more people have several pairs of glasses for different occasions. A very active advertisement of avant-garde styles is everywhere on Twitter and in fashion magazines.

    Be sure to visit our store to try these beauties! 

  • Giorgio Armani Glasses For Men and Women In Style

    17 Oct 2018


    https://twitter.com/giorgioarmani

    Giorgio Armani is regarded as the creator of style. The style is not necessarily fashion. It's how you wear things that compliment your own personality and enhance your beauty or image. Giorgio Armani said in many interviews that style is more important than fashion or beauty. He does not want people to wear his clothing the way he put them on models; he wants people to wear it in their own way. This vision paid off over the years making Giorgio Armani first fashion billionaire in the world.

    Giorgio Armani AR7161 Giorgio Armani AR5081
    Giorgio Armani AR7161 Giorgio Armanni AR5081

    Eyeglasses is a big passion for Giorgio Armani. He is one of the major stakeholders in Luxottica, the world largest eyeglasses and lenses company. His brand contributed to Luxottica success. And Giorgio Armani brand grew to global levels because of his line of glasses. 

    Illuminata Eyewear was among the first independent optical stores to carry Armani glasses and sunglasses. There were times when Armani was the #1 best selling brand of glasses. If you watch movies from 90's, you will see many people in Armani sunglasses.

    Emporio Armani EA4120 Emporio Armani EA4118
    Emporio Armani EA4120 Emporio Armani EA4118

    Today we have many customers who only wear Armani glasses. Especially men customers. There are two brands Giorgio Armani and Emporio Armani. Much like clothing, Giorgio is the most upscale brand. Thus glasses have more fashion turn to it. Emporio Armani is a lifestyle brand, a bit less posh and more practical. It's only if you try to analyze you can see some difference. When it comes to glasses the difference is often in price as Emporio Armani retails $70 or so less than Giorgio per pair of frames.

    Giorgio Armani AR6076 Giorgio Armani AR8180
    Giorgio Armani AR6076 Giorgio Armani AR8180

    Visit Illuminata Eyewear to try many Armani glasses and sunglasses from our collection. Or visit our website to see a complete current collection of all Armani glasses and sunglasses in all available colors.


  • Burberry Heritage Carried Through Sunglasses

    26 Aug 2018

    Burberry is one of the oldest and most historical British brand names. It dates back to 1856, times when fashion was starting to emerge as a phenomenon. Thomas Burberry was a visionary and entrepreneur who invented gabardine, a trench coat waterproof material to make his coats more practical. Little he knew that his invention would change the course of the fashion industry and make him one of the richest men in England.

    Burberry BE4271F Burberry BE4265
    Burberry BE4271F
    Burberry BE4265



    Today everyone in Canada heard of Burberry. At Illuminata Eyewear we have been selling Burberry glasses and sunglasses for many years and have developed a group of Burberry loyal customers who will always try Burberry glasses when shopping for their next pair. You can't go wrong when buying Burberry sunglasses for yourself or a gift. The beauty of the brand that it hasn't been changing their styles too much in the past 100 years. The trench coat is still the same, and despite traditionalism, it is one of the best selling items for the brand today. The Burberry brown-beige checkerboard pattern is another reason brand is famous for. Sunglasses combine these two elements. They are mostly classic in design and often have favorite Burberry pattern printed on temples of frames.

    Best selling Burberry sunglasses are aviators. With Burberry touch, they look more fashion and less sporty if to compare them to other brands. Interestingly, the shape and the color is the same as the others. It's the image of the brand that makes their aviators stand out. That tiny little pattern or perhaps, just the general feeling is what will make you feel so special.

    Burberry BE3092Q Burberry BE3098
    Burberry BE3092Q
    Burberry BE3098



    A favorite shopping factor for Burberry sunglasses is that they are very reasonably priced. For $250 you can land with a pair of Burberry sunglasses and fall in love with them forever. Unisex design of many models gives you another reason to feel confident in Burberry purchase. Visit Illuminata Eyewear to try the newest styles of Burberry sunglasses. We have many best selling models in stock and can ship the same day if your order online. We offer lifetime service that includes adjustments, cleaning, and repairs.

  • Dior Stellaire Glasses a Hit of 2018

    21 Jun 2018

    Spring-Summer of 2018 is underway, and we observe this year trends dynamic by helping our customer to choose their next glasses. In our observation, people are getting more open-minded to try unconventional styles and enjoy themselves through funky designer frames. 

    Highly advertised Dior Stellaire is becoming a hit of 2018 summer trends. First released for Fall-Winter 2017 season, Dior Stellaire is just making it to the mainstream six months later. We received the first pair from Dior about six months ago.

    Dior Stellaire 4 Dior Stellaire 3 Dior Stellaire 2
    Dior Stellaire 04 Dior Stellaire 03 Dior Stellaire 02



    Enlarged square glasses are made of a lightweight wire metal. Once put on, they transform the face making you look fashionable and futuristic. Maria Grazia Chiuri designed these glasses for one of her first collections at Dior. She wanted to use Dior heritage and 50's fashion trends as an inspiration. She also wanted to make sure her collection is only inspired by older styles because as she said life today is very different from 50's. It's great that she understands that.

    Dior Stellaire 4 sun Dior Stellaire 3 sun Dior Stellaire 1 Sun
    Dior Stellaire 4 Sun Dior Stellaire 3 Sun Dior Stellaire 1 Sun



    People who appreciate fashion want to make a statement with what they wear. People often want to stay within their comfort zone, and the more photos and videos are made of people wearing ultra fashion, the wider the mainstream comfort zone becomes. Dior tries to remain conservative by using dark and beige colors, at the same time pushing the limit with the silhouettes and shapes. Entire Dior Stallaire glasses collection falls within the mood of Dior fashion in this season.

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