• You Will Dazzle in Jimmy Choo Sunglasses

    4 Sep 2019
    Jimmy Choo eyeglasses are special and unique. The whole direction of the brand is to produce niche designer eyewear that will stand out and make everyone ask where did you get that or what is this brand. In Jimmy Choo eyeglasses, you are guaranteed compliments. Most people will say they are cool even if they don't even like it. That is the statement, and that is what the goal is.

    Jimmy Choo is a renowned British, Malaysian born designer. He came from a dynasty of shoemakers and immigrated to London to study at fashion school. He decided to not to return home after graduating but instead work his way up in British fashion business. His family followed him to open up Jimmy Choo brand. An important person for their business, who is left behind the scenes, is Tamara Mellon. Tamara Mellon was worked for Vogue accessories department and was a shoeholic. She partnered with Jimmy to create this business. An unlikely and highly productive partnership worked out amazingly. It's a true success story and an inspiration for so many people. Jimmy is an immigrant from Malasia, just a son of shoemakers. His partner is a woman who came from the publishing business, not a wealthy person at all. Using the fusion of their talents and insane business drive they created a world-known brand in just under five years.

    Their shoes were famously featured in Sex and the City series and got a Vogue magazine coverage in early days, which provided for that crucial media attention.

    But where do sunglasses come in? Going back to our recent article, glasses, shoes, and purses are part of what's called fashion accessories. They are crafty, practical addition to your fashion look.

    Jimmy Choo sunglasses are only on the market for a few years, but they have already become a very sought after brand at optical stores. We heard of them from our customers first!

    Visit Illuminata Eyewear store to get your new favorite glasses.
  • Everyone's Got Their Style

    28 Aug 2019

    A North American consumer faces a new challenge today - a huge choice of fashion products. Shoes, purses, dresses, suits, eyeglasses in different styles, colors, fabrics, and sizes - it's all presented at the same time. People often come to our store with the question "What is in fashion now." To this question, I usually answer, "There is a new style that is trending, but everything still goes." Brands don't seem to discontinue older styles. They add more.

    It's a snowball effect. Brands simply can't sell fast enough, but everyone is asking for new. They are inventing, reinventing, bringing out old designs. At the end of the day, people still have one set of arms, legs, and eyes. It's impossible to invent new every season. In my observation, different brands started to concentrate on building their own style instead. Versace is sexy and loud. Dolce & Gabbana is ornamental and floral. Armani is simple and reserved. Hugo Boss is high tech. Bvlgari is rich. Prada is a sport. Tory Burch is boho. 

    You also have a style. Over the years, you start having a preference that works for your taste and lifestyle. In North America, a classy sport style is predominant due to people's preference for comfortable living. In Europe, the dress code is still a thing for many offices and outings. People wear more dresses, more suit, and high heels. North American customers also on occasion, love to dress up. In Asia, I find it depends on the region and income level. It's either very basic or Versace-flashy and loud. Europe still has a tremendous influence on Asian fashion.

    At Illuminata Eyewear, we love matching eyeglasses to your style. When you walk in, we can tell which style is yours and which style you can deviate to. If you generally sporty we will offer eyeglasses that will also work for casual-elegant wear. If you fancy and elegant, we will offer high fashion to push your style to a new level. Whatever it is, we got it all. Fashion is fun, and we embrace it with humor but also some seriousness to find that one perfect pair of eyeglasses for you.

  • Just Cool Designer Glasses

    25 Jul 2019

    Source: Twitter @Versace
    Eyeglasses have gone a long way since their inception and since they became part of fashion some 80 years ago. Fashion per definition is "a popular trend, especially in styles of dress and ornament or manners of behavior". But in real life, fashionable things often are introduced by designers before they become popular. Popularity is achieved via creative and aggressive marketing. And as of lately, with the help of social media and peer sharing. Since social media became part of our everyday life, fashion has been moving with unprecedented speed, often changing in the course of 12-24 months. For example, retro-round eyeglasses were introduced by designers around five years ago, and just a year later they became mainstream. Ultra-large, heavy plastic square glasses had two year popularity life. Most recent huge rimless and triangular glasses are entering as we speak and may reach their height already next year.

    We at Illuminata Eyewear closely watch trends and embrace them with our entire DNA. Trends are in our blood, and advocating them is part of our procession. However, we love to stay on the thin line between purely trendy and reasonably nice. Trends often and lately even more so, are created to make a statement and attract clicks/shares. If it's ugly, it will often achieve social media shares, but no way will become popular among customers. We understand such marketing dynamics and choose glasses for our stock wisely. 

    Here are the top picks of cool and very cool for this summer:

    William Morris BLGRA
    William Morris BLGRA
    William Morris 40004
    William Morris BL40004
      Marc Jacobs MARC 314
    Marc Jacobs MARC 314
    Roberto Cavalli 5062 LONDA
    Roberto Cavalli 5062 LONDA
    Etnia Belleville
    Etnia Belleville
  • Sunglasses and Purses

    2 Jul 2019
    [email protected]
    Sunglasses serve not only as vision aids but also as a fashion accessory. Historically, purses served as main fashion accessories, but with the invention of sunglasses, the cute vision aids have quickly become must-have items for every woman and men. All fashion brands take sunglasses design seriously and try to incorporate them into the current fashion look. Sunglasses are important because unlike shoes or even purses, they attract the most attention. Maybe because of that, Tom Ford paid special attention to sunglasses when he launched his brand. Sunglasses are the best selling Tom Ford item from the entire collection.

    2019 is a special year because sunglasses have the most extraordinary design ever. The complex geometrical shape and multi-layered lenses color make them not only the object or art but also the object of very complicated scientifically powered manufacturing.

    Also to best selling aviators, plastic rectangular sunglasses and retro round sunglasses, this year we see the triangular shape.

    Mirror lens continues to be popular, especially in advertising. It looks modern and futuristic. Mirror lens also looks dressy. Personally me, I am a big fan of mirror lens. It needs a bit more maintenance with cleaning, but it looks very beautiful and is very much worth the extra effort. If your mirror lens gets scratched, many brands sell glasses replacement lenses. Among them is Prada, Versace, Armani, Tiffany, Bvlgari and a few more. For a reasonable price, you can upgrade your sunglasses to make them look like new, or even completely different by choosing a different color.

    [email protected]

    Hats play well with sunglasses too. It's great to see a revival of hats in modern fashion. For over a decade, hats were used less often by designers until recently. Sun protection became more of a subject, and women and men alike are looking for fashionable ways to cover the skin from harmful UV rays. Hats and sunglasses in a way, play a similar purpose. They go hand in hand!

    Visit Illuminata Eyewear with your favorite accessories to pair them with fashionable sunglasses.

  • Ultra-light Sun Lenses is a New Trend

    6 Jun 2019

    2019 is a very exciting year for sunglasses fashion: so many new trends and styles from the world leading designer brands. We continue seeing a growing number of brands putting the sunglasses on the models during the fashion week shows. And more advertising of clothing now includes sunglasses. This advertising strategy makes sunglasses a connected accessory to the overall image or looks that the designer was trying to achieve. 

    A new and exciting trend is a light lens. We have some at our store, and they look fabulous. Firstly, the light lens looks very mysterious, romantic, and chic. Secondly, it is very comfortable as you are not always under the brightest sun. When living in the city, you find yourself mostly in the shade, between the building, under the trees or the clouds. 

      Dior Stellaire1
      Dior Stellaire 1

    The lightly tinted lens is what a city person needs. When you wear such sunglasses, you don't feel like taking them off at all. When you get into the building, into your car, your lightly tinted sunglasses don't appear too dark.

    The key with lightly tinted sunglasses is the size. The larger they are, the more comfortable they are. Since people can still see through your eyes, you don't need to be concerned as coming through too shielded. They will become part of your face!

    Many brands are making a collection of lightly tinted sunglasses. Among our favorites are Dior, Prada, Tom Ford, Roberto Cavalli, Carrera and many more. 

  • Rimless Glasses are Back BIG Time

    29 May 2019

    It has been a while when rimless glasses took a break in popularity. Once very popular in the early and mid-2000s they seem to have phased away during the last ten years. Maybe it's because designers started to push for more definition by making thicker, bolder frames. Or maybe everyone just got too tired of seeing them. But to our surprise, this year rimless glasses are making a huge comeback and in a BIG way.

    When I say BIG, I mean huge. Take a look at these Dior's. Just how adorable they are. Dior always has a way of making something unusual look natural and stylish. There was no exception with the Dior Stellaire collection. Thin rimmed glasses and sunglasses were widely advertised and now are among the most sought after by fashion queens and kings. This year the Stellaire collection is expanded by adding a few rimless models. Large round, square, pentagons other shapes all rimless are making a debut. They sort of look retro, modern, but above all, they look relevant to today's style. It's luxurious simplicity that is the main theme for many mega brands this year. How can you look humble, but polished and sleek? By picking the right pair of glasses.

    I must also mention that such large rimless glasses are very comfortable as they provide a very large vision area. How do you make sure that lenses don't chip? By getting Polycarbonate lenses. Polycarbonate lenses are a must for rimless glasses if you want to make them last a long time.

    Another great advantage in getting rimless glasses by Dior is that one day you can always bring them back into Illuminata Eyewear and get new lenses in a different shape! How is it possible? It's because rimless glasses don't have a rim, so the lens is held by the temples. Cut a different lens and install into your beloved Dior temples. You will get a new pair of glasses beyond recognition. 

    At Illuminata Eyewear we have stock for the most popular this year Dior Stellaire glasses. Come to try them on or buy online.

  • Ray-Ban Makes Cutest Kids Designer Glasses!

    23 May 2019

    Ray-Ban kids glasses
    With summer approaching fast, it's the rush sunglasses season. We see many adults shopping for sunglasses. But what about kids? Protecting their precious eyes from harmful UV rays is just as important as yours. Instead of getting them the next toy, you will do double good by getting them one pair of high-quality sunglasses.

    Let's break it down what makes kids sunglasses high quality. First and most important is the lens. There is a big difference between high-quality sun lenses and low quality. High-quality sun lenses are coated with several layers of UV protection. In high-quality sunglasses, those protective coatings will last through extreme wear, cleanings, washings, and abuse. They will not wash off or come off with even very abusive wear. Low-quality sunglasses may appear cute and nice at the beginning, but the UV protective coatings may not even be there. Remember, UV coatings are not tinted. They are not visible when you look at or through the lens. They are applied during the manufacturing process. Many people think that if sunglasses are nice and dark, they provide good sun protection. This is a huge misconception because lens color has nothing to do with the UV protection. Even good quality clear prescription lenses are made with UV protective coatings. Low-quality sunglasses may not have UV protective coating, or it will easily come off.

    What happens if the UV coating is not there, but the lens remains dark? The pupil will dilate letting even more UV through. It's worse than not having sunglasses on. So, do the right thing for your children, get them high-quality sunglasses.

    Secondly, high-quality sunglasses are made from hand made acetate that is easy to adjust for the best comfort. Kids tend to run around a lot, which may disfigure sunglasses. Good quality sunglasses will not break easily, even if gone through multiple impacts, falling and throwing. The temples will not snap off, and they will be easy to adjust to the right fit.

    Lastly, the style. Kids and parents must find sunglasses appealing to enjoy them. High-quality sunglasses are made to enjoy!

    At Illuminata Eyewear, we have many kids sunglasses in stock by Ray-Ban. Ray-Ban is the worlds most valuable brand of sunglasses that also makes affordable, high-quality sunglasses for children. Visit our store to try our stock or buy online.

  • Illuminata Eyewear Has All Sizes!

    25 Apr 2019

    We know the pain of people who just want small glasses. The modern shapes are gone wild, huge and for some unpractical. If you happen to have small face or strong prescription huge glasses will not be a good idea. You can still get them, but lenses might come out distorted, thick and heavy. We have customers who simply don't care, fashion and trend is above all.

    But for many staying concervative and practical is above fashion and trend. It is however, becoming a little challenge lately. No worries, at Illuminata Eywear we've got your covered. We carry a few brands that specialize on smaller sizes such as well known Canadian brands KliiK and Bertelli.

    KliiK 636
    KliiK 636 KliiK 629

    A huge variety of glasses in any color and shape is offered by KliiK and Bertelli. Up-to date, concervative and even fashionable - all in your size and all suitable for strong prescriptions.
    Bertelli 880 Bertelli B-849
    Bertelli B-880 Bertelli B-849

    At our store we always have over 100 of Kliik, Bertelli and Izumi and many other glasses in smaller size. We also have smaller frames for men by well known French brand Lightec. Lightec has many sizes, small is not their specialty, but we chose a few that are size 50 and under for customer who would like them. Black, brown and navy are often men's favorite colors. Clear is also becoming a trend and looks excellent with thicker lenses.

    Walk in to try, buy online or order online and pick up from the store.
  • Prada is Feeling Military Style for 2019

    26 Feb 2019

    is one of the most innovative brands in the fashion industry. Every collection is a work of art, and often it's also a political message. Fashion is a very expressive form of art that gives it's creators an opportunity to show their ideas and express their state of mind — customers who wear their clothing automatically become ambassadors of this message.

    Prada presented their Autumn-Winter 2019 Ready-to-Wear collection in Milan last week. The collection is beautiful, full of sleek silhouettes, amazing! Shoes and sunglasses. Mud green, terracotta and black were dominant colors of the collection set up the mood for the military. We can draw our analysis that Paris has undergone a major strike of Yellow Vests early this year and the mood has been set for the fashion collection for the future season. Heavy boots, rainproof jackets, and shielding hats accompanied gloomy looking models that confidently stroke the runway.

    Prada sunglasses once again dictate the new trend of oversized and semi-transparent. Sunglasses are becoming not just a sun blocking devices, but also shields for the bigger part of the face. Whatever the goal is, Prada sunglasses look cool! This style is especially relevant for Canadian winter known for heavy winds and cloudy skies. You need, need new Prada shields!

    Visit our store to try the best Prada sunglasses of 2019 season!

  • Last Karl Lagerfeld's Fendi Collection is Loaded with Sunglasses

    21 Feb 2019

    Karl Lagerfeld's final Fendi collection
    was presented today in Milan. Ready-to-wear Autumn-Winter 2019 collection opened up with a huge banner with Karl's handwriting Love KL, and a handwritten caligraphic F (for Fendi logo) was engraved into the catwalk carpet. The mood was somber, but everyone tried to maintain their composure and turn the show off more of a celebration of his life and career. Silvia Venturini Fendi came out for a bow for the first time by herself. 

    The collection is stunning as expected. Each model's outfit was multi-layered with several types of fabric from sheer, to solid cotton to leather. Perhaps, as a final farewell, Karl omitted natural fur which even prompted PETA to issue a condolence statement to his family. Karl Lagerfeld loved to layer his outfits, but as a true professional he always made them look cohesive and not overloaded. The color tone and color combination is key. This time yellows, beiges, and greens dominated the black and white. 

    And this time, to our pleasure, sunglasses were worn by some dozen models. As the '60s and 70's style continues to resonate with current fashion trends, sunglasses are oversized with the semi-transparent lens. Modern sunglasses by Fendi, however, unlike those worn by your grandma, have a solid colored lens with a bit of translucent glow. 2019 Fendi sunglasses look modern and very fashionable.

    Karl wanted everyone to embrace fashion as a living art form that can be enjoyed in so many ways. Fashion is the most practical and most used art form. There are no boundaries and there is always room for a good taste.

    Farewell Karl!

  • A Very Sad Day for The Fashion World Today

    19 Feb 2019

    It's mind-boggling and hard to believe, but the worlds most admired fashion icon is gone. The world of fashion woke up to the sad news that Karl Lagerfeld, most beloved, fun, creative genius has died at age 85.

    In the world of fashion, there are many designers; there is Dior, there is Prada, Saint Laurent, Louis Vuitton and many many more. And above them all stands Karl Lagerfeld. He was so much more than a designer. He was a visionary, fashion workaholic, creative machine and quality control demon. He created the best fashion collection for every fashion week, put up the best show and never stopped making a jaw-dropping collection.

    As he was approaching a tender age, he continued working so hard, as hard as always. It felt that he will always be there. When he didn't show for the recent Paris fashion week Chanel collection, I felt very nervous already. His recent look with the thick beard was also creating a nervous feeling in the media. In interviews, he looked very healthy, and with a bit of a weight gain, he looked much younger than 85. By his sudden passing, Karl Lagerfeld reminded us all how precious life is and that no one lasts forever.

    People don't last forever, but their creations do. The impact that Karl Lagerfeld made on the development of fashion will last forever. When minimalism was becoming popular and financially profitable for fashion houses, Karl said Nein! He made a point that he will not work under a budget and that quality of fashion lies in detail that can’t be sacrificed or traded for profit. It's in buttons, in pearls, multi-layered trims, and very complex fabrics. His models always looked like a masterpiece, worthy to pause the video and study, everyone. Chanel and Fendi boutiques for me have always been like museums. But even better, where you can see up close, touch, try and even find out the price! Last time I visited the Chanel store was at Hong Kong airport. They had a few pieces from his 2017 Space ship collection, and it was such a joy to look at. I stared at that jacket for 20 minutes and the more I stared, the more details I found. It was entertainment on its own.

    With the passing of Karl Lagerfeld, the entire era of fashion is over. He always said that the future is more important than the past and that future is all he lives for. It’s all about the next collection, the next season and next year. Buried in the history books and over-studied on the fashion past, Karl still believed that the future is bright and it's all that matters. Let's be sad, but in a way how he wanted us to, with the dream of the fun and bright future of fashion that never stops. 

    Thank you Karl for the beauty, your quality standard and for showing us what fashion should be all about.

  • Glasses Gifts for St. Valentines 2019

    7 Feb 2019

    February is a great month. In Canada, we celebrate Family Day on February 18, which is a public holiday devoted to spending time with your family. We also celebrate St. Valentines day, which is just as amazing!

    Over the years it grew so big. Kids are writing cards to their friends all week, also making little gifts to their parents. So cute! But as an adult, you are also expected to come up with some nice gift for your loved one. After the Christmas holidays, all the gift ideas are exhausted, and it's a bit more challenging usually. No worries, sunglasses will get you covered.

    Sunglasses make an excellent St. Valentines gift. They are a gift of fashion and style, making them always special. Some people have lots of sunglasses, which means they like collecting them. If your loved one only has one or few pairs, getting a new pair would be an awesome St. Valentines gift. 

    Sunglasses also make a practical gift. They protect eyes from harmful UV rays and shiny sun. They are comfortable, protective and beautiful. Also, brand name sunglasses that we carry at Illuminata Eyewear always come in nice packaging, a case, often a hard box making the unboxing processing so fun.

    Here are our three picks for her and him. Come and visit our store for many more.

    For Her

    Dior Spirit 1 Prada SPR 04U Tom Ford TF575 Anna
    Dior Spirit 1 Prada SPR 04U Tom Ford 575 Anna

    For Him

    Versace 2189 Carrera 166S Giorgio Armani AR8107
    Versace 2189 Carrera 166S Giorgio Armani AR8107
  • Glasses from Paris Fashion Week 2019

    25 Jan 2019

    Balmain, Paris Fashion Week 2019 Photo credit Filipo Fior

    Accessories are becoming a major element of runway shows. Until recently it was mostly about purses and shoes, sometimes about glasses. But this year sunglasses have become an important element of all frontal collections.

    Ellie Saab Paris Fashion Week 2019 /Photo credit Alessandro Lucioni

    This week is about haute couture which means the creativity of fashion designers are at the peak. Paris Fashion Week, usually held at the end of January, sets the tone for design direction of the brand for the entire year. Our analysis shows that sunglasses are splitting between very large and huge to very small. Since everyone already has the medium size, then the other two should follow. Note, when I say huge, I mean gigantic, enormous and half of your face kind of size.

    Vogue magazine picked top ten collections that are believed to be the biggest trendsetters for the year. Among famous Valentino, Louis Vuitton and Balenciaga some less known to general public Maison Margiela, Rick Owens, and Dries Van Noten.

    Maison Margiela hired John Galliano who debuted his first collection at the Paris Fashion Week. John Galliano is world known designer who worked for Dior for almost 20 years and then was famously fired for racist and anti-Semitic remarks. Having had a second chance at Oscar de la Renta in New York, Galliano once again became a point of controversy for dressing as an orthodox Jewish man. Media misinterpreted his move that was meant to show respect for the offended group and sent him to another media scandal. Maison Margiela is now owned by Diesel corporation.

  • Bvlgari Glasses Can Be Jewelry Too

    10 Jan 2019

    Bvlgari Sunglasses at Illuminata

    Eyeglasses have many purposes. A most important purpose is to let you see well. The second purpose is to add style and enhance your image. For some brands such as Bvlgari, Tiffany, Dior there is also a purpose of decorating your face. These brands of glasses meant to carry information about your status. This especially true with Bvlgari eyeglasses that are among the most expensive and luxurious on the current market. Of course, Bvlgari prices don't compare to Bvlgari diamond earrings or rings that go for thousands of dollars. Bvlgari eyeglasses normally sell around $500-700 price range which is less than diamonds but still higher than other luxury brands.

    Bvlgari BV8182 Bvlgari BV8182 Temple
    Bvlgari BV8182B  

    Bvlgari sunglasses and eyeglasses are handcrafted in Italy. All parts are assembled by hand, and all rhinestones are inserted by hand. It takes many hours to assemble one pair of Bvlgari sunglasses. The manufacturing process requires utmost precision and does not tolerate any mistakes. Since Bvlgari glasses are meant to stay on your face all day long, the rhinestones are glued very well to withstand even extreme wear.

    At Illuminata Eyewear we provide aftercare for Bvlgari glasses. Should any of the stones come off after the warranty period,  and if you purchased your Bvlgari glasses at our store, we can source the single stones and insert them for you. If you bought your sunglasses elsewhere, we could order a pair of original Bvlgari glasses temples or lenses and ship to your home. Just like watches, Bvlgari eyeglasses are meant to be cared for and serviced so that they can last for many years and even generations.

  • Into 2019 With Practical Fashion Eyewear

    3 Jan 2019

    We are so thrilled to meet 2019 and are so excited about this new year. Happy New Year to everyone, best of luck, love, and most importantly health!

    Over the 20 years that Illuminata Eyewear is in business we experienced a true eyewear revolution. It's hard to imagine that just 20 years ago we didn't have even a fraction of the glasses choice that we have today. Hundreds of new eyeglasses brands emerged and even established brands put their design teams to work on eyeglasses. Twenty years ago we didn't have Versace, Gucci, Prada, Tiffany, Bvlgari eyewear. We see many new brands establishing their name every year. 

    We noticed that apart from a wide variety of design many brands took an innovative path working on making glasses more comfortable and suitable for the active lives of people. More thought is put into how people physically feel when they wear glasses. Also, how to make them withstand more impact and last longer for best customer satisfaction. 


    Major innovation is about weight. When titanium glasses came to market, it was an instant hit. Titanium is one of the strongest materials, but also very light. It comes with a heavy price tag, as titanium is hard to mine and has a limited supply. Still, even today titanium glasses are popular among our customers. To our surprise, other materials are reworked, so they are just as light, if not lighter than titanium. We have many glasses in stock by Lightec and Prodesign that are made out of aluminum or very thin steel and feel featherlike.

    Hindges is another field that is worked on heavily by glasses industrial designers. We see many innovative methods to make spring hinge without the use of screws. OGA, Lightec, and Prodesign  have patented technology for their hinges.

    Use of color had a breakthrough over the past ten years with the arrival of Coco Song. Instead of painting the glasses they laminate printed silk and dried flowers to achieve remarkable color and painting effects.

    Asian fit designs are now so popular that many fashion brands have two versions of each glasses model with standard nose pad and elongated, or metal to accommodate nose bridges for more people. The fitting barrier to fashion has been officially defeated with this manufacturing approach.

  • William Morris Eyewear. A Touch of British Style.

    1 Dec 2018

    William Morris eyewear is a new edition to Illuminata Eyewear. We have been selling William Morris for just three years and are impressed with how much our customers enjoy it. William Morris London not only offers a unique style, but it also comes with its own image identity. It means that the Wiliam Morris eyeglasses have common elements that make them a collection. As per our observation, this factor makes an eyeglasses brand thrive. Every year many new eyeglasses brands are brought over to our store by small and global dealers. We often see the lines lack this kind of identity; the style is all over the place to please everyone and no one at the same time. When we first saw William Morris, we saw that the brand has a future among our customers. 

    William Morris PAL
    William Morris BLPALOMA

    William Morris BLDICKENS
     William Morris Churchill
    William Morris Churchill
     William Morris BLSADE
    William Morris BLSADE

    William Morris offers predominantly unisex styles, quite reserved and pragmatic, in best traditions of British fashion. If you follow fashion, you would say the best known British brand is Burberry. Then there is also Paul Smith, Alexander McQueen, Stella McCartney in the ranks of the mega brands. They share a similar style of simplicity, durability and a bit of boldness. Generally, you would need to have your style to match it with the above to spice it up a bit. William Morris style is based on the best traditions of British fashion, but it's also fun. When you try William Morris glasses, you either hate them and put them back on the shelf of love them and don't want to try anything else. 

    William Morris LN50092
    William Morris LN50092
    Wiilam Morris LN5093
    William Morris LN50093
    William Morris LN50090
    William Morris LN50090
    William Morris LN50087
    William Morris LN50087

    We love to see our customer reaction when trying William Morris glasses. Ladies and men alike would often say "Oh no, not me." Or some will say "Ooo I love it." William Morris glasses are made of high-quality acetate and high-quality metals that don't oxidate or discolor. Even general wear of material only helps their glasses look more authentic and vintage. The phrase "to age gracefully" is best suited for William Morris eyeglasses. This is part of high-quality artistry and skilled selection of materials. 

    William Morris is a well established global brand. Founded in 1996 by William Morris who is still a leader in the company, the brand has grown to be sold all over Europe and since a few years ago in Canada as well. Visit Illuminata Eyewear to try best models of William Morris glasses or shop at our website for a full collection.

  • Etnia Barcelona is For Art

    15 Nov 2018

    Etnia Barcelona is perhaps the most eccentric brand of eyeglasses in the world today. It is the most known brand of glasses in Spain and very firmly standing brand in North America. Illuminata Eyewear was one of the first in Canada to introduce Etnia glasses to the market, and within just a few months Etnia glasses were worn all over Toronto. People just loved the creativity of designs that looked nice and beautiful, but what's important - modern in moderation.

    Etnia Barcelona team takes glasses making as a craft. Every step of the way is the creative process. As a result, we have out-of-future designs, world-class quality, and very cool advertising campaigns. 

    Etnia Quito
    Etnia Quito
    Etnia Nitra
    Etnia Nitra
    Etnia Keila
    Etnia Keila
    Etnia PIPO
    Etnia Pipo

    Bright and rich colour is the main feature of Etnia Barcelona. The word Barcelona is added to the brand name in purpose. Whoever been to this Spanish city, which is even more known than Spain's capital, automatically associates it with colour, wild architecture and creative minds. Antonio Gaudi gave the city and many fashion brands a special spirit of artistic freedom by designing Park Guel, Sagrada Familia and many other buildings. It's even harder to imagine that those architectural masterpieces were designed 100 years ago! Etnia Barcelona designers live up to the name and carry the legacy of the city into the future.

    Etnia Chico
    Etnia Chico
    Etnia Trapani
    Etnia Trapani
    Etnia Rimini
    Etnia Rimini
    Etnia Praia
    Etnia Praia

    Every new Etnia Barcelona collection impresses. You could only wish you had more heads to wear many Etnia glasses at once. Once our customers get into the spirit of trying them on, it's hard just to stop and pick one. Our image consultants often have to use some opinions to close the deal.

    2018 Etnia Barcelona glasses where at the forefront of the wired frames while adding much color to thin metal frames. Very popular plastic designs were redesigned with modern enlarged shapes. Etnia Kids glasses collection is the cutest for little eyes to see better and moms and dads to enjoy the look.

  • OGA Glasses Scandinavian Spirit Shared With Canadian Love

    9 Nov 2018

    When we introduced OGA glasses to our eyewear brands, some ten years ago, there was an instant connection between our customers and the brand. It hit us by surprise.

    OGA brand offered something entirely different - high-quality eyewear with unconventional design. At the time men eyeglasses were divided into two categories - fashion brand name and eyeglasses brand with simple designs. OGA designs are far from simple. Many details come together. It's a 3D laminated temple, it's the color accent, and it's the material.

    OGA 10070O
    OGA 10070O
    OGA 1037O
    OGA 10037O
    OGA 10053O
    OGA 10053O
    OGA 10075O
    OGA 10075O

    I must mention that OGA was a traditionally a men brand of eyeglasses. Women models are being added in the course of the last few years. It's slowing becoming a women favorite brand name as well. Men loved that their glasses had a color accent, which was a novelty at the time. Today this what often sets OGA apart from other designers. The color is used in moderation. It's often just a stripe, half temple or a shade of the color on the front frame. Navy and Burgundy are frequent colors to go side to side with black, brown and grey. 

    OGA was also among first to use natural wood as part of the material. Natural wood is a difficult material to use in glasses manufacturing as it's quite fragile. OGA had an invention to use wood lamination in between or with the steel base. This idea made OGA wood glasses last for ten years and more without ever breaking. OGA wood glasses collections are known to be exclusive, an executive line of glasses. If you want to look rich, you get those. 

    OGA 10001O
    OGA 10001O
    OGA 2968S

    OGA 2868S
    OGA 6898O
    OGA 6998O
    OGA 7646O

    OGA 7646O

    OGA offers an excellent choice for customers who want to look professional, wealthy or just very very good while maintaining a taste. Everyone knows to be rich and having taste is a completely different thing. In OGA glasses you will look elegant, professional and a person of style. You can wear OGA glasses with a suit, jeans or track pants and look equally as good because your face is what counts first.

    Visit us at Illuminata Eyewear in Etobicoke to share your love to OGA glasses or try best models from the latest collections. You're welcome to buy on our website at any time.

  • Avant-Garde Glasses 2018 Choices

    25 Oct 2018

    Term avant-garde means unusual and experimental and mostly applies to arts and fashion. Avant-garde glasses have never been offered in larger choice than now. We are at the era when avant-garde is the major direction of the artists that embrace it fully in all fields of arts. It is not easy when it comes down to sunglasses and glasses that are treated as a vision accessory for everyday use. The fine line needs to be maintained between practical, comfortable and artsy. I am glad to show you glasses that look out-of-future and are still very comfortable.

    Dior Club2 Dior Bianca
    Dior Diorclub2 Dior DiorBianca

    Out of all Illuminata Eyewear collections, number 1 avant-garde brand is Fendi, closely followed by Dior, Prada and the rest. The use of color, shape, and detail is mind-blowing, to say the least.

    Fendi FF0296 Fendi FF0215
    Fendi FF0296 S Fendi FF0215 S

    Over this year we find that people are warming up to more experimental glasses designs by trying them on and buying. Fewer people are surprised to see funky styles, and we hear less Wow and Oh No! Glasses meant to delivery joy and cheered. They are not only for work and office.

    Carrera SKI LL Carrera 5046 S
    Carrera SKi LL Carrera 5046 S

    Avant-garde does not automatically means beautiful. The beauty is in the eye of the beholder. One can find it beautiful and another ugly. But for sure avant-garde is unusual, fun and extraordinary. In glasses like these, you will be complimented on and on.

    Perhaps the reason more people are embracing fun fashion in eyeglasses is that more people have several pairs of glasses for different occasions. A very active advertisement of avant-garde styles is everywhere on Twitter and in fashion magazines.

    Be sure to visit our store to try these beauties! 

  • Giorgio Armani Glasses For Men and Women In Style

    17 Oct 2018

    Giorgio Armani is regarded as the creator of style. The style is not necessarily fashion. It's how you wear things that compliment your own personality and enhance your beauty or image. Giorgio Armani said in many interviews that style is more important than fashion or beauty. He does not want people to wear his clothing the way he put them on models; he wants people to wear it in their own way. This vision paid off over the years making Giorgio Armani first fashion billionaire in the world.

    Giorgio Armani AR7161 Giorgio Armani AR5081
    Giorgio Armani AR7161 Giorgio Armanni AR5081

    Eyeglasses is a big passion for Giorgio Armani. He is one of the major stakeholders in Luxottica, the world largest eyeglasses and lenses company. His brand contributed to Luxottica success. And Giorgio Armani brand grew to global levels because of his line of glasses. 

    Illuminata Eyewear was among the first independent optical stores to carry Armani glasses and sunglasses. There were times when Armani was the #1 best selling brand of glasses. If you watch movies from 90's, you will see many people in Armani sunglasses.

    Emporio Armani EA4120 Emporio Armani EA4118
    Emporio Armani EA4120 Emporio Armani EA4118

    Today we have many customers who only wear Armani glasses. Especially men customers. There are two brands Giorgio Armani and Emporio Armani. Much like clothing, Giorgio is the most upscale brand. Thus glasses have more fashion turn to it. Emporio Armani is a lifestyle brand, a bit less posh and more practical. It's only if you try to analyze you can see some difference. When it comes to glasses the difference is often in price as Emporio Armani retails $70 or so less than Giorgio per pair of frames.

    Giorgio Armani AR6076 Giorgio Armani AR8180
    Giorgio Armani AR6076 Giorgio Armani AR8180

    Visit Illuminata Eyewear to try many Armani glasses and sunglasses from our collection. Or visit our website to see a complete current collection of all Armani glasses and sunglasses in all available colors.

  • Burberry Heritage Carried Through Sunglasses

    26 Aug 2018

    Burberry is one of the oldest and most historical British brand names. It dates back to 1856, times when fashion was starting to emerge as a phenomenon. Thomas Burberry was a visionary and entrepreneur who invented gabardine, a trench coat waterproof material to make his coats more practical. Little he knew that his invention would change the course of the fashion industry and make him one of the richest men in England.

    Burberry BE4271F Burberry BE4265
    Burberry BE4271F
    Burberry BE4265

    Today everyone in Canada heard of Burberry. At Illuminata Eyewear we have been selling Burberry glasses and sunglasses for many years and have developed a group of Burberry loyal customers who will always try Burberry glasses when shopping for their next pair. You can't go wrong when buying Burberry sunglasses for yourself or a gift. The beauty of the brand that it hasn't been changing their styles too much in the past 100 years. The trench coat is still the same, and despite traditionalism, it is one of the best selling items for the brand today. The Burberry brown-beige checkerboard pattern is another reason brand is famous for. Sunglasses combine these two elements. They are mostly classic in design and often have favorite Burberry pattern printed on temples of frames.

    Best selling Burberry sunglasses are aviators. With Burberry touch, they look more fashion and less sporty if to compare them to other brands. Interestingly, the shape and the color is the same as the others. It's the image of the brand that makes their aviators stand out. That tiny little pattern or perhaps, just the general feeling is what will make you feel so special.

    Burberry BE3092Q Burberry BE3098
    Burberry BE3092Q
    Burberry BE3098

    A favorite shopping factor for Burberry sunglasses is that they are very reasonably priced. For $250 you can land with a pair of Burberry sunglasses and fall in love with them forever. Unisex design of many models gives you another reason to feel confident in Burberry purchase. Visit Illuminata Eyewear to try the newest styles of Burberry sunglasses. We have many best selling models in stock and can ship the same day if your order online. We offer lifetime service that includes adjustments, cleaning, and repairs.

  • Dior Stellaire Glasses a Hit of 2018

    21 Jun 2018

    Spring-Summer of 2018 is underway, and we observe this year trends dynamic by helping our customer to choose their next glasses. In our observation, people are getting more open-minded to try unconventional styles and enjoy themselves through funky designer frames. 

    Highly advertised Dior Stellaire is becoming a hit of 2018 summer trends. First released for Fall-Winter 2017 season, Dior Stellaire is just making it to the mainstream six months later. We received the first pair from Dior about six months ago.

    Dior Stellaire 4 Dior Stellaire 3 Dior Stellaire 2
    Dior Stellaire 04 Dior Stellaire 03 Dior Stellaire 02

    Enlarged square glasses are made of a lightweight wire metal. Once put on, they transform the face making you look fashionable and futuristic. Maria Grazia Chiuri designed these glasses for one of her first collections at Dior. She wanted to use Dior heritage and 50's fashion trends as an inspiration. She also wanted to make sure her collection is only inspired by older styles because as she said life today is very different from 50's. It's great that she understands that.

    Dior Stellaire 4 sun Dior Stellaire 3 sun Dior Stellaire 1 Sun
    Dior Stellaire 4 Sun Dior Stellaire 3 Sun Dior Stellaire 1 Sun

    People who appreciate fashion want to make a statement with what they wear. People often want to stay within their comfort zone, and the more photos and videos are made of people wearing ultra fashion, the wider the mainstream comfort zone becomes. Dior tries to remain conservative by using dark and beige colors, at the same time pushing the limit with the silhouettes and shapes. Entire Dior Stallaire glasses collection falls within the mood of Dior fashion in this season.

  • Tom Ford Is The Master of Elegance

    30 Nov -0001

    Twitter @TomFord

    Tom Ford products are in constantly growing demand across the world. Over the 15 years of brand existence, Tom Ford developed a signature style that works for the lifestyle of most of fashion aware men and women who want to look elegant, relevant and not too flashy. While Versace, Dior, and Prada are concentrating on making the mark with color and wild designs, Tom Ford keeps his signature style unchanged. He is a businessman above all and knows that fashion comes and goes, but style remains. Much like Giorgio Armani, Tom Ford emphasizes style vs. fashion. He spends hours drawing, tailoring and redoing that simple looking suit to make sure it sits perfectly and makes the wearer feel amazing. 

    Twitter @ TomFord

    Tom Ford sunglasses brand is one of the best selling in North America. When our customers try it at our store, they often admit that Tom Ford glasses feel good. The good feel is achieved by picking best acetate materials, creating most balanced molds and hand polishing the glasses to perfection. There is no corner cutting when it comes to making Tom Ford glasses. Glasses and sunglasses brought Tom Ford fame when he was starting. He worked hard getting his best friends Julianne Moore, and Colin Firth wears his glasses everywhere. Tom Ford is a micro-manager and likes to be in full control of production line. He visits factories, hand picks all the fabric himself and approves every pair of glasses that go into production. Then double checks the result and send it back for a redo if necessary before selling it to customers. He even shoots most of photo advertisements by himself.

    Illuminata Eyewear has a long history with Tom Ford. We were among first stores in Canada to carry Tom Ford at our Etobicoke location. We sold his very first collection of sunglasses. Some of the best selling models Tom Ford TF8 Jennifer is still offered for sale in 2018 collection. We witnessed how Tom Ford sunglasses evolved into more fashionable direction and came back to classic. We sold every single model from James Bond movies. 

    Visit Illuminata Eyewear to try Tom Ford glasses and sunglasses to experience Tom Ford style.

  • Sunglasses for Father's Day. In stock. Come and Get.

    14 Jun 2018

    Father's day is coming up this weekend. Don't put it to last second. If you are planning on making him a gift, you have two days left. But we at Illuminata Eyewear make it easy for you. We have many amazing sunglasses in stock to fit any style or size. Here are our top picks for this week:

    Something classy:

      Versace VE2173 Versace VE2119
      Versace VE2173 Versace VE2119

    Something fancy:

      Prada SPS 54I Prada SPS 01L
      Prada SPS 54I Prada SPS 01L

    Something fashionable:

      Armani AE4092 Carrera 8010 
      Armani EA4092  Carrera 8010

    Prada SPS 51O Versace VE2163
    Prada SPS 51O Versace VE2173

    Peada SPR 51O Tom Ford Holt
    Prada SPR 51O Tom Ford TF516 Holt
  • Sunglasses Is The Best Father's Day Gift

    1 Jun 2018
    Cool Dad in Sunglasses
    Source: Twitter/carreraworld

    It is always a shopping challenge to get the perfect gift for your beloved father and husband for the Father's Day. He's got shirts, shoes, belts, keychains. If you ask him what he wants for Father's Day, he would say Whatever you decide honey! Or Suprise me! Ok, been there, got that. Men generally don't like to be as specific as women with what they want for gifts. But trust me, they love gifts just as much as women. Sunglasses are the perfect Father's Day gift and here is why.

    It's June! Especially this year when summer just crawled in two weeks ago everyone is going insane to stay outside as much as possible. Backyard, bike, cottage, the season is here. Sunglasses will make your loved one look beautiful, stylish and UV protected.

    Sunglasses are a practical gift. Men love practical gifts that have a function. They also love aesthetic gifts, and not many can satisfy the two criteria. Sunglasses are practical. Everyone needs a good pair of sunglasses due to the very long lasting sun and strong UV rays. 

    None canceled good style. At Illuminata Eyewear we have a huge selection of sunglasses that will work for everyone regarding style. As Giorgio Armani once said, a person should not worry about looking fashionable as long as the person has a style! Sunglasses add a big amount of style. Every celebrity or model always wears sunglasses. Remove those and something is missing. So sunglasses are the ultimate style accessory. It adds more style than your expensive watch, shoes or suit.

    Sunglasses can never be too many. In fact, most men have only one pair of sunglasses. If you are talking style, most of the sunglasses that are five years or older look dated as per today. Eyewear designers practically revolutionalized the fashion of eyeglasses in the past five years, introduced many designs that now are mainstream. Your men will appreciate having a new pair of sunglasses.

    No worries about fit. It's a myth and misconception that sunglasses need to match someone's face shape. It used to be may be 10 years ago. But in the last few years designers worked very hard on making sunglasses work for everyone's face and fit as many people as possible. If you are not sure, you can always show us a photo of your man and we will find many sunglasses that will fit.

    Enough said. Hurry up! It's only two weeks left until Father's Day which is Sunday, June 17 this year. Visit Illuminata Eyewear to find a perfect gift of sunglasses for your beloved man.
  • MOSCHINO Glasses Now Selling At Illuminata Eyewear

    15 May 2018


    We are pleased to announce a new brand MOSCHINO to join our glasses collection. Moschino glasses and sunglasses is nothing you have ever seen before. Colorful, wild and excentric Moschino products carry the idea that fashion should be entertainment. 
    The brand founder Franco Moschino was an artist and illustrator before creating his fashion label. He worked with Gianni Versace during his formative career years, and the influence between the two designers is still felt in every collection. Versace taught Moschino fashion business, and Moschino taught Versace fashion politics. 

    Moschino MOS512

    Moschino MOS510

    Franco Moschino was known as the eccentric designer who made thematic fashion shows and created a theatrical experience for the spectators and models. He believed that fashion is a means of self-expression and often used big letter writings on the tops and dresses. He was among the first designers to oppose the use of animal fur and chemical dyes. He used his fashion collections to express his opinion on environmental issues, racism, and violence.

    Moschino MOS006 S

    Moschino MOS004 S

    Most notable Moschino eyeglasses in 2018 collection are beaming with bright red and white color. The golden studs are adding flavor to the stunning glasses designs. Of course, classic styles in black and Havana colors are available for practically every model.
    30 years ago when Moschino started his label, his eccentric couture style was deemed too wild for the general public. Fashion icons Madonna and Kylie Minogue hired Moschino designers for their tour costumes. But today when fashion is starting to be seen as a voice and means self-expression MOSCHINO is relevant and popular among regular people like you and me.

    It is easy to fall in love with Moschino glasses because they frame your style in such a fun and noninvasive way. If you think of yourself as a conservative person, you would appreciate many Moschino glasses because they will look stylish without compromising your comfort zone.

    If you love to experiment with your looks pick one of the brave Moschino sunglasses and you can be certain to gather countless compliments from your friends.
    Come and visit our store to try best Moschino glasses and sunglasses.

  • How To Pick Modern Glasses For High Prescriptions

    3 May 2018

    Etnia Lapa, $347

    Modern glasses styles seem to get larger and larger. Models in posh magazines are wearing oversized glasses with Plano lenses in them making the style look like attainable for everyone. Extra large round and square frames have invaded the market this year with every brand offering a few variations of their designs. At the store, we are facing many customers who want to look stylish and modern but are concerned that extra large XL frames will not work for their strong prescriptions. 

    The biggest concern is that lenses will come out thick. The stronger the prescription, the thicker lenses will be. The larger glasses, the thicker your lenses will turn out. Say, your prescription is +4.50/+4.25. The smaller the frames, the thinner lenses will be for this specific prescription. To get best possible results, opt of thinnest Index lenses. 1.67 or 1.74. Even with that high index lenses will show thickness in the most popular XL thin wired frames.

    Glasses weight is another concern. The larger the lenses, the heavier they will be. Popular frames are almost double in size than what you are used to if you shopped 5-7 years ago. If glasses temples are thin, they may not balance out the lenses weight, and you will feel heavy on your nose.

    And lastly, vision clarity might be a concern if you have a strong prescription or high astigmatism. Lenses might need very precise measurement, and glasses will need to be precisely adjusted for a clear view. Not only PD measurement will matter, but also height. Height measurement is a must for progressive lenses, but even for single vision, this measure is necessary if you picked XL glasses frames,

    At Illuminata Eyewear we have a range of glasses designs from 2018 collections that include all cool and stylish XL glasses. We are more than willing to edge lenses of any prescription in them and let you decide if you like the look and if you feel comfortable. If you don't like your glasses, you can pick different frames and reuse the lenses or get them done a new.

    We advise customers with a strong prescription to go for smaller frames that have the same style as large with the same design idea. Round glasses have been popular for over five years now, and designers seem to keep adding millimeters to the size. Smaller round frames still look modern and will work much better than larger ones. We see more variations of plastic round frames in more colors and color combinations. Plastic round glasses will hide the lens thickness the best.

    At the store, we have many options from various designers and will be happy to offer best choices for your style and personality.

  • Spring Dior Styles of 2018

    17 Apr 2018

    Jennifer Lawrence @ Twitter

    Yes, I know it may not feel very much like spring today. At least we got to wear our winter fashion a bit longer. Soon you will feel like changing to fun, lighter clothing and seriously think which sunglasses to wear with that new wardrobe. Christian Dior 2018 sunglasses styles are in now, and we are excited to share the highlights with you. Dior has worked on developing their Dior sunglasses style because market conditions proved that one brand couldn't satisfy everyone and constant style direction is the key to success. Dior So Real and Reflected sunglasses are now signature styles for Dior sun eyewear. More variations came this year. 

    Dior So Real Rise, $675

    Jennifer Lawrence appeared on Dior ad wearing Dior So Real Rise sunglasses from 2018 collection. Round, light frames are paired with the upper, curved brow bar. Even though she is wearing a dress, sunglasses are giving her a more casual, resort style. Dior sunglasses style has evolved to feel what women stand for nowadays. Dior historically has been a very lady, feminine and dressy. Lately, Dior style is offering more power, strong features while keeping the balance between feminine and strong. 

    Dior Stellaire4, $650

    Dior Addict1, $860

  • Spring Glasses Styles of 2018

    23 Feb 2018

    We are looking ahead to the exciting spring season of 2018 and are stocking up on new 2018 glasses from various designer brands. By looking at the new collections, I can tell that glasses are becoming more exciting. Designers are finally getting a good balance between fashion and wearable. All brands have a very good range of glasses frames to fit many styles and image goals. There is a lot of colors, a lot of shape variety and at the same time a lot of popular black, tortoise and nude colors. 

    Roberto Cavalli RC5053 Follonica

    Roberto Cavalli RC5053 Follonica
    Prada VPR 53U

    Prada VPR 53U
    Prada VPR 05U

    Prada VPR 05U
    Fendi FF 0276

    Fendi FF 0276

    The meaning of avant-garde is blending in with mainstream styles where designers are promoting the idea of fashion to become a daily element of everyone's lives, not just celebrity or person of art. Brand name designers want everyone to experiment with their look more courageously and glasses is a great tool for that.

    Fendi FF 0262

    Fendi FF 0262
    Fendi FF 0246

    Fendi FF 0246
    Dolce and Gabbana DG3265B

    Dolce and Gabbana DG3265B
    Dolce and Gabbana DG5020

    Dolce and Gabbana DG5020

    Clear or transparent is becoming increasingly popular. With transparent frames, you can match any outfit and not worry about the color. More transparent frames are made elegant and dressy due to detail, glitter or rhinestone accent. 

    Just Cavalli JC0809

    Just Cavalli JC0809
    Prada VPR 03N

    Prada VPR 03N
    Tom Ford TF5479 B

    Tom Ford TF5479 B
    Versace VE3251B

    Versace VE3251B

  • Ideas for Lady Gifts for St Valentine's Day

    24 Jan 2018

    Every year it's a mind puzzler what to gift for St. Valentines. The longer you are together with your partner, the harder those holidays and special events are. Men often wish woman just goes and buys herself what she wants. But most ladies prefer to get a gift, and a nice gift, something that she wants. So go figure it out. We hope these few tips will help you out.

    1. Accessories are better than clothing. Jewelry, purses, and sunglasses are always better than clothing. Clothing is getting harder to buy as a gift because many brands lack quality and style is way too diverse. Not to mention that getting a right fit is very hard. You will never have a problem with a fit for jewelry, handbags and the majority of sunglasses. It is a general misconception that sunglasses need to fit facial shape. It's not the case anymore because sunglasses are made as fashion objects, not a vision eye care. So the shape and size are lesser of a concern when gifting sunglasses.

    2. Brand name matters. We live in a very commercial world. The brand name is very important when making a gift. The higher level the brand, the more valuable the gift becomes. Many fashion companies recognize that brand name sells, and have diversified in different collections or even sub-brands to offer the product in the different price range. For example, Armani has five brands: Giorgio Armani Privé, Giorgio Armani, Armani Collezioni are most expensive. Emporio Armani, Armani Jeans, ArmaniExchange are less expensive than Giorgio and Emporio. 
    Same story for Roberto Cavalli - Just CavalliMarc Jacobs - Marc by Marc Jacobs, Prada - Prada Sport, etc. So getting a nice brand name does not mean spending ridiculous money. 

    3. Sunglasses is a very good gift. All sunglasses in Illuminata Eyewear are by known brands and are good quality. We carry expensive luxury brands and more affordable luxury brands to offer customers not only a pricing range but also style choices. Very often a customer will choose less expensive sunglasses not because of price, but because of style. Utility feature of sunglasses makes them a very good gift. Your lady will wear them on her face, will look fabulous and love you more each time she wears them.

    4. Packaging is important. It is part of presentation and gifting experience. Adults are like children. We all love unpacking, unboxing and enjoying the intriguing moment of getting a gift. Many brands that we carry at Illuminata Eyewear provide not only glasses case but also a hard box and a signature shopping bag. Tiffany, Prada and Roberto Cavalli have the most elaborate packaging for gifts.

    5. Trust your instinct or trust professional fashion advisors. At Illuminata, we care a lot about style and can pretty much guarantee to help you choose the best possible gift. We know our stuff! But you will never go wrong with simply trusting your gut. If you follow these simple rules, your gift will be most memorable.

  • Are Sunglasses A Good Christmas Gift?

    16 Dec 2017

    Do sunglasses make a good Christmas gift is a question that we hear every year? As owners of the optical store, we can tell you with the assurance that sunglasses make a very good Christmas gift. But you need to use some common sense judgment to make them a very good Christmas gift. 

    Why are sunglasses good Christmas Gift? 

    Yes, they are, mainly because they are very useful, even in the winter. Just like purses or perfumes, one can't have too many of sunglasses. Style changes way faster than you normally shop for sunglasses and getting an up-to-date, a stylish pair for a Christmas gift will give your loved a great joy.

    Sunglasses gift will give your loved one a completely new impression about you. You will appear as a caring person. Sunglasses are not an only fashion accessory, but they are also a health item. You need sunglasses to see comfortably on sunny days and to protect your eyes from the UV rays. 

    Sunglasses will be the most talked about and showed off the gift of all. No matter how fashionable, classic or simple sunglasses will be, your loved one will put them on and gladly show off to other people "Look what I got!" . This is just what people do when they get sunglasses as a gift. They put it on and show to other people. Sunglasses go on the face, they are easy to show off unline shoes, pijamas or other things.

    How to Choose Sunglasses for a Chrismas Gift?

    If a few years ago we would go into all the spiel about the fit, the style, and the brand, this year we would simply say, get whatever you like. Sunglasses styles evolved dramatically over the past two years. They became more couture, more daring and whether they fit your facial shape, it's no longer a factor. Sunglasses are not prescription glasses. They cover your face and suppose to be large to protect your eyes well. So shape is a secondary factor these days. High-end brands that we carry at Illuminata Eyewear employ best designers in the world. Not only fashion designers but also industrial designers who calculate how sunglasses will fit and feel on all kinds of nose shapes and face sizes.

    A little tip will help you. If you like very large sunglasses, then get either Asian fit plastic sunglasses or metal frames. They will fit easier and will be easier to adjust to fit perfectly.

    Other than, just get what you like. Worst comes to worst you can exchange your purchase together and turn it into a special event.

  • Fall Glasses Collection by Prada is Now Selling at Illuminata

    23 Nov 2017

    Prada glasses Fall 2017 have arrived at our store and we are so glad to share them with you. This season Prada decided to play safe and make more classic models of glasses with just a few fashion twists. We observe many larger, bolder frames that generally look good on many young people. Prada however brought back a few models that are shallower in depth to accomodate customers who are still looking for more conservative look. 

    Prada clothing and shoes are following same trend of taking the ideas from the past and incorporating them into the modern fashion. Sneakers with fur balls and on thick sole has now became a shoe of the year. Pencil shaped coats and burgundy colors have been part of print advertising in fashion magazines. Unisex, sporty and comfortable styles remain as main elements of Prada identity.

    Prada SPR 10T, $1181

    Prada VPR 13T, $325

    We see many round sunglasses and glasses. Round have not made it to North America yet, but in fashionable Asia 90% of young people are wearing round glasses. It is just becoming a modern fashion right now and even pass fashion stage. Round glasses are mainstream. Prada round glasses are not same from 60s, not at all. Modern Prada glasses look much cooler and more beautiful due to modified bridge shape, creative temple designs and that shiny acetate material that just didn't exsist back in the days.

    Prada VPR 09T, $391

    Prada has everything. Out of 150 glasses models there is something for everyone! Drop in to try and get them just on time before Christmas!
  • Into The Fall With Burberry

    28 Oct 2017
    Burberry coatsFall is truly a main season for Burberry. Burberry is mostly famous for their trench coat with beige pattern on the inner collar. Trench coat material, gabardine, was actually invented by Thomas Burberry. Gabardine is water proof and wind proof while being lightweight and easy to care. Initial gabardine was much heavier than now, but believe it or not, 100 year old Burberry coat still looks good today.

    Burberry glasses are very popular among Illuminata clients. Burberry glasses have their own style. They are mostly rectangular with classic shape that fits all genders and age groups. Many of Burberry glasses frames are unisex. Burberry pattern often dresses the temples in rather humble way. Burberry glasses have the understated look for people who prefer quality and timeless look.

    Burberry BE2230F

    Burberry BE2230F $274.68

    Burberry glasses collection is large, over 100 pieces, average 3 colors each and even some are made in two sizes. Everyone can find a pair to their liking. Burberry is a fashion brand and every season there are a few glasses models that are truly fashion with splashy shapes and details. But in general, Burberry keeps the neutrality in style, which was their primary direction for the past 100 years.

    BE2199 Burberry

    Burberry BE2199 $290

    Fall is fun season in Canada and we were blessed this year with an amazing weather. We are just stating to put on the scarves and gloves and those trench coats. More and more people opt for Burberry look this year with pretty much every brand offering their version of it. Beige, buttoned down, just slightly below the knee, understated coat with classic silhouette. Everyone looks good in it. Pair it with Burberry glasses to get that complete chic look!

    Burberry BE4226F

    Burberry BE4226F, $299
  • Transparent Glasses Offer a New Vision Perspective

    20 Oct 2017
    Among endless glasses shapes, colors and styles a new trend has emerged - transparent glasses. Transparent, or clear glasses frames have been around for many years, but only recently the trend started to take volume. Many brands are offering prescription and sunglasses frames in clear color and more people are starting to love them.

    Dolce & Gabbana DG5025 $319

    We see many advantages in clear glasses. First, they look light and quite disappearing on the face. Whoever used to be a fan of rimless glasses, might want to consider plastic transparent frames. Similar to rimless, acetate transparent frames blend in the frace and with proper anti-glare coated lenses they will disappar on your face visually.

    Tom Ford FT5353 $432

    Second, transparent glasses frames might give you a better view from inside. Some people, depening on their individual eye moving patterns tend to see the glasses frames which often adds annoyance. You will not have this problem with transparent glasses frames.

    Prodesign 4751 $307

    Third, transparent glasses look stylish. When you are not sure which color to pick for your next glasses, try transparent glasses. You might like yourself in them.

    Transparent glasses used to be mostly made for safety. Many people have this embedded idea of a construction worker or a doctor wearing transparent glasses. But this is no longer the correct image for this style. Many fashion brand names are making them in round, square and rectangular shapes. With a bit of luck, you can even find them in cat eye shape.
  • Double Brow Bar Is a Popular Trend for Women Sunglasses

    13 Oct 2017
    Women sunglasses trends have come a full circle from neutral masculine styles, to round retro, aviators, then feminine cat eye and now back to somewhat masculine again. A brow bar is a new trend for women sunglasses.

    Prada SPR 55T, $536

    This year we see more of sunglasses in various shapes with such a double bridge brow line. There are round, square and even geometric cat eye styles. 

    Prada SPR 23S, $536.30

    This trend connects to fashion in general that in the past year was leaning towards 80s and hippies. Back then fashion was loud and glasses very large. Glasses didn't have a clear men - women side. It was all neutral with people exploring themselves and cheering for equality, peace and human rights. It was a good time that made a lot of positive changes in the world. Celebrities took political stands. Beatles, John Lennon, Elton John, Michael Jackson were in forefronts of that movement. They also innovated with fashion image and made certain styles stick out. This style soon evolved and now almost 40 years later got new life.

    Sunglasses designers are having a lot of fun these days. There is no criticism to the new ideas. Customers are more open minded. We very much enjoy how innovative sunglasses have become.

    Dior Chromic S, $710
  • Versace Fall 2017 Collection is Red and Black

    6 Oct 2017

    Versace, a notable Italian fashion maker has expanded it's fall 2017 menswear by adding warm sweaters, shirts, and coats. All of this looks very good with Versace sunglasses. We see red color as a dominating accent color, followed by yellow and orange. 

    Red accent is very liked by men. It is one of the neutral colors that look very subtle with black. Black is the color of choice for most of men. So Versace knows what will look good and sell through. Fall fashion weeks in New York and Paris have shown a tendency for wide shouldered coats, heavy weaved turtle necks and military style boots. Sunglasses don't have a clear tendency. We only see round rimless sunglasses getting more popular as more brands are offering their version of this style.

    Versace sunglasses is a true niche fashion accessory. It will spice up any dull look and make its model stand out. Our customers love Versace. At Illuminata Eyewear we always have good collection of Versace glasses and Versace sunglasses on display. Thick temples, large Medusa logo and meander pattern are key elements of Versace identity. They are skilfully incorporated into Versace glasses. Gain new your own identity in Versace eyewear this fall!
  • Frames of Life From Giorgio Armani

    4 Oct 2017
    Giorgio Armani Frames of Life

    Giorgio Armani
    released this year campaign for Frames of Life collection. Breathtaking, psychological 3 minute film captivated me and made me really stop and see what will happen next. The moral of this short film is that you need to be very busy and then stop for a minute to realize the beauty of life. And if you wear proper eyeglasses for your everyday busy life, you will be able to experience the life in such a fuller and brighter way.

    At Illuminata Eyewear we carry both Giorgio Armani and Emporio Armani glasses collections. Giorgio Armani line has a special edition of eyeglasses called Frames of Life. A visionary Giorgio Armani understands that good marketing is a major force behind his success. Labelling a set of eyeglasses with a cool name makes them just so much easier to market. And the name Frames of Life describes the glasses in a very precise way. 

    Our customers love Giorgio Armani glasses for the style, quality and comfort. Made in Italy, Giorgio Armani eyeglasses are among the best glasses for men today. Giorgio Armani glasses are lightweight, often are thin framed acetate with just a very simple design. This is all men need and love. Just a pure quality and elegance.

    Our relationships with Armani glasses dates back 20 years ago when we first opened Illuminata Eyewear. Back in the days there were just a hand full of designer brands offered at optical stores. Armani was the most sought after brand at that time. His glasses always stood out. Even today with so much more choice and style selection, Armani glasses take a special place at our store.

    Come and experience Armani at Illuminata Eyewear.

  • Transitions vs Clip On vs Prescription Sun Lenses

    30 Sep 2017
    When considering lenses for sun and indoors many people wonder what is the best option when choosing between Transitions, Clip-On and Prescription Sun Lenses. It all comes down to what is more convenient for you and what are your personal preferences. Knowing the difference will help you decide. 

    Transitions. Transitions is a special type of lens that makes your glasses lenses darken when exposed to UV rays. When you are outside at the sun your lenses will darken to the same dark shade as your sunglasses are. When you go back indoors your lenses will become transparent clear again. It is very convenient as you can have just one pair of glasses that act as sunglasses when they need to be.
    It is cost effective if your lenses base cost is expensive.

  • New York Fashion Week Eyewear Trends

    19 Sep 2017


    As New York Fashion has just recently wrapped up we have been able to bring together the best eyewear trends that have made appearances on and around the noteworthy runways. We’ve observed blacked out shields come back as a trendy piece, semi-translucent and translucent sunglasses, a new take on many classic shapes, as well as oversized and highly ornate frames. Essentially a diverse range of designs making us certain there will be something that appeals to you. Take a look below at some of the images we have gathered as well as the fashion worthy frames that you can pick up at Illuminata. If you continue to have any doubt or uncertainty, drop by our store for a personal style consultation!

    Here you see Madonna wearing black oversized shield sunglasses indoors at the fashion show making a very trendy statement. The Versace ones below capture the same essence (VE2166).

  • Sunglasses for Fall 2017

    5 Sep 2017

    With labour day weekend just behind us and temperatures beginning to drop, we are reminded that fall is just around the corner. As you begin to trade in your summer dresses, shorts, and tank tops in for warmer sweaters and coats you can’t forget about the accessories that hold the potential to make your outfit. Just as your bright coloured t-shirts won’t be suitable for your fall wardrobe, the sunglasses you bought for your beach vacation most likely won’t fit in very well either. Despite the cooler weather conditions, the sun will still be shining on fall afternoons and your eyes will need the protection from UV rays nonetheless. We have received a shipment of all type of new fashionable and trendy sunglasses that will be perfect for the fall; you will certainly find something that is right for you.

    There has been a pattern in the recent fashion releases of a new take on classic trends. This means cat-eye sunglasses, round sunglasses, and square sunglasses being altered in a new way to make them more subtle or dramatic yet up to date and unique. With this in mind, you can always tend towards a shape that you are comfortable with such as cat-eye frames perhaps and choose a pair that is more rounded at the edges with tortoiseshell to get something that will work better to enhance your favourite coat and boats this upcoming season. And if you aren’t sure which frame shape is the ideal fit for your face refer to our article called “Choose the Right Sunglasses for Your Face Shape” or, alternatively, drop by our store location for a personal style consultation. We are determined to extend our efforts in any way possible to ensure you have the frames that you need to be chic this season.

  • Making the Most of Your Summer 2017 Vacation

    8 Aug 2017

    As we have entered the month of August many individuals, families, and groups of friends will schedule time off to enjoy a vacation in the best summer weather we get here in Toronto. Full of exciting plans and ideas, it is important to remember little deals to make sure you get the most out of your experience. Just as packing sunscreen and a swim suit is important for visiting the beach, getting your eyes protected is equally crucial. Little details such as these can make all the difference, with pretty much any typical activity you can engage in the summer weather you will be encountering the sunshine. Having to squint and tilt your head away from the brightness can essentially take all the fun out of it. So, whether you are looking for something to wear to the cottage, to watch a baseball game, go to the beach, or hang out at a trendy day club we have got you covered. We just recently received a large collection of new frames from our top designer brands to help gear you up and get you in vacation mode. Take a look below to find stylish men’s and women’s frames for just about any occasion!

  • William Morris London

    4 Aug 2017

    For those of you unfamiliar with the brand William Morris London, it is an exceptional eyewear brand which takes pride in British heritage and designs frames in London, England. Created approximately 21 years ago as an independent company, their aim has consistently been to “to offer designer glasses to every audience, providing superb original designs which continually evolve.”

    Throughout the span of its existence William Morris glasses has grown globally, represented by staff and distributors worldwide. Customers particularly appreciate the sense of family values the company continues to maintain despite their corporate scale; fondness has developed over their ability to listen, educate, and adapt to the needs and stands which are demanded of them.  In 2013, they were awarded the Optician Award for being the optical supplier of the year. Due to these reasons, Illuminata Eyewear is delighted to offer you a wide selection of William Morris glasses frames both online and in stores. Our customers have responded positively to the offerings of this designer as frames withhold superb quality and style.
    William Morris BL036

    William Morris London offers three separate collections: London, Wills, and Black Label.

  • A Guide to Asian Fit Glasses

    30 Jun 2017
    With a rapid growth of luxury market in Asia many popular sunglasses brands have started to make Asian fit versions of best selling sunglasses and eyeglasses models. Here we will describe what is asian fit, how to find it, which brands make it and how non-Asians can enjoy them too.

    Asian fit is a general term. It mostly pertains to nose bridge structure. Asian people often have a shallow nose bridge. Since most of luxury brands of eyeglasses are from Italy or France, general styles of sunglasses and glasses frames presumed the European nose structure which is narrow and high. Up until last 10 years all glasses were universal enough to fit most people because glasses shapes in turnaround where small. With growing popularity of large glasses shapes and often huge sunglasses less and less people would comfortably fit in them. Not just people with Asian facial structure, many people from everywhere in the world just didn't seem to have high enough nose bridge for these cool looking trendy glasses. Brands decided to adjust the nose bridge of glasses to fit shallow and high nose bridges and called it informally Asian fit. Mostly acetate frames have need for modified bridge. Metal glasses have adjustable metal nose pads that can be adjusted to fit the glasses positioning on your face precisely. Plastic glasses more often have a need for actual glasses shape change.

    Asian fit glasses often would have letter "F" stands for "fit" as part of model number. For example Giorgio Armani AR8093 and AR8093F. They look identical from the picture and they are practically same sunglasses. The only difference is the nose pads that are more elongated to bring the sunglasses higher on the shallow nose bridge. The size, colors, shape, temples are identical. Only nose bridge is a bit different.

    AR8093 standard fit Asian Fit AR8093F
    Giorgio Armani AR8093 Asian Fit Giorgio Armani AR8093F
    Most pictured don't even capture this small enough detail that nose bridge part of the glasses is actually a bit different. If your nose bridge is neither high or shallow you would probably be fine with both versions. Also if your cheeks sit high, second version can be excellent choice for you. Some prescription glasses brands often make metal nose pads on acetate frames. The pioneer in this practice is Prodesign Denmark. Prodesign is headquatered in Denmark and has large manufacturing facility in Japan. They were first to recognize the need to bridge the gap and make metal nose pads on acetate glasses. For example Prodesign 5640 on the right is standard fit and on the left has metal nosepads for Asian fit.

    Standart Fit Prodesign 5640 Asian Fit Prodesign 5640
    Prodesign 5640 Asian Fit Prodesign 5640

  • Versace Legacy Seen Through Sunglasses

    17 Jun 2017

    Gianni Versace was a visionary and was able to create a global brand that is unmatched in size and recognition. Versace is one of the few mega brands that are still managed by the direct members of the family who care a lot for actual fashion and fashion role in today's world. 

    Donatella Versace, company chief creative director, believes that a dress, an effective pair of sunglasses and a good purse is a weapon. It's something a woman or a man have to create that famous 5 second impression to get what they want in life. This philosophical thinking is what drives Versace collections every season. Financial success and popularity is more of a by-product of this philosophy. 

    Donatella believes that everything needs to be loud. Defined color - very red or very purple. Hence is loud Versace Medusa logo. 

    Versace style is well delivered in 2017 Versace sunglasses models. Classic, yet relevant and effective for you go get what you want in life.
  • Sunglasses Pairings for Women Pant Suits

    8 Jun 2017

    Pant suits have reached new creative heights this year. Practically every fashion brand has a pant suit in their collection. Many celebrities have been photographed in pant suits and of course, most paired it with a nice pair of heels and sunglasses.

    Matching sunglasses to a pant suit is not a trivial task. On one hand, you don't want to overdress because pant suit makes a bold fashion statement on it's own. On the other hand you want to appear feminine. So keeping a right balance is a key.

    We see that many celebrities like to wear round shaped sunglasses with their pant suits. Rond sunglasses on their own not always work with a dress for example.

  • How To Take Care Of Your Glasses

    4 Jun 2017

    Proper caring of your eyeglasses will go a long way. Just by following a few simple rules you can prolong the life of your eyeglasses by much. Some of our customers have been using their eyeglasses for 8-10 years and you can't even tell how old the glasses are just by looking at them. It is all because they took a good basic care of them.

    Rule #1. Always put your glasses into the case. This in iteself will prolong the life of your eyeglasses by several years. We see many customers simply tossing their glasses into the purse (ladies) or pocket (men). People with such habits often put many other things in their purses and pockets - loose change, credit cards, keys etc. Your glasses will rub against these objects as you move and gain numerous scratches every day. If you simply remember to put your glasses in the case, your glasses will look like new all the time.

    Rule #2. Clean your eyeglasses gently. Cleaning eyeglasses is very simple and does not need any fancy chemicals. Just put some soap on your fingers and wash your glasses with your hands under warm water. After dry your glasses with a toilet paper or Kleenex. Just a mention that some toilet paper and Kleenex tissue leaves papers dust on the lenses. If this happens just use different brand. We at our store discovered that Life Brand paper tissue is the best. It's widely available in Canada. In US there might be a good brand of paper tissue that is of high quality and will not leave paper dust on your lenses.

  • Marc Jacobs Eyewear

    7 May 2017

    Marc Jacobs is the head designer of two brands carried at Illuminata; Marc Jacobs and Marc by Marc Jacobs. With experience working as the creative direction for Louis Vuitton and collaborating with a range of trendsetting celebrities, Marc was able to venture off into creating his own incredibly successful fashion lines. Marc Jacobs general designing style is characterized by young and urban inspirations. Marc Jacobs is the higher end brand which Illuminata is now focused on stocking. It consists of many sophisticated, bold, vintage styles which include mixes of plastic and metal. Cat eye, square, and around shapes are momentarily prevalent, with many styles being offered black plastic with gray or dark purple lenses. Alternatively, Marc by Marc Jacobs is a more inexpensive, youthful collection. It is differentiated through more colourful sunglasses featuring unique prints and patterns, as well as more dramatic and unconventional shapes. Marc by Marc Jacobs is still available online and in our store but it is becoming a line which we will no longer order more products from.  
  • Sunglasses with Mirror Lenses are at the Peak of Popularity This Year

    2 Apr 2017

    Mirror lenses, also known as flash lenses, are something you have likely been seeing a lot of recently. Often made in shades of blue and red these lenses act like a one-way mirror giving you a sense of privacy and a unique look. The reflective coating helps reduce glare which is especially helpful when near water, sand, or snow on a sunny day. These lenses typically giving the wearer a brown or grey tint and significantly reduce the amount of light that passes through them in comparison to conventional alternatives. Whether you are looking for some extra protection for your sensitive eyes or you are spending a lot of time doing activities outdoors, sunglasses with mirror lenses will meet your eyewear needs. Illuminata carries a large range of sunglasses with mirror lenses; look at a few of our favourite styles below. 

  • Get Ready for Spring

    12 Mar 2017

    With spring less than a week away it is time to start revamping your wardrobe and accessories to prepare for the new season. With that, of course, comes getting up to date with the latest eyewear trends. Although the cold weather in Toronto may make sunshine seem as if it is a distant reality, we like to remind you that the sun's UV rays are equally, and sometimes even more harmful when there is snow – so be sure to take care and protect your eyes! Below we have outlined a few of the eyewear trends that are sure to take off this spring and summer of 2017.

  • Signature Styles of Our Top Eyewear Brands

    26 Feb 2017

    In extension to the blog on signature styles of designer sunglasses, here is a collection of our top eyewear frame brands divided by what is most distinctive about their designs.  

  • The Sunglass Signature Styles of Top Designer Brands

    19 Feb 2017

    With the many designer brands carried at Illuminata, it can sometimes be a little bit overwhelming to decide where to start looking. For this reason, we have put together a list describing our top brands in terms of what they are best known for. Whether you are looking for something edgy and trendy or elegant, we have you covered. Take a glimpse at the descriptions below to get an idea of what designer brand suits your personality and style the best.
  • Burberry and Henry Moore

    13 Feb 2017

    English luxury brand name, Burberry, is broadly recognized and readily associated with a stylish, clean cut, and neat image. Likewise, Burberry glasses and sunglasses come in a variety of sharp styles that can be paired effortlessly with just about anything. Designed in London and expertly crafted in Italy, frames are amongst some of the highest qualities carried at Illuminata. New 2017 collections of Burberry sunglasses incorporate the latest seasonal colours and heritage inspired details. The appeal which Burberry brings timeless and stems for their British roots; these frames are incredibly versatile and will look on just about anyone. Take a look at some of our newest Burberry glasses and sunglasses below.  If you are uncertain about the type of frame you want or worried about choosing something you will grow tired of quickly, take a look at our Burberry collection. You will most definitely find something that with suit your needs.
  • New 2017 Styles Have Arrived

    15 Jan 2017

    With the beginning of the new year, a large range of frames arrives in store and on our website bringing in the newest styles. Some of our favorite and most reputable brands have come out with diverse styles of sunglasses varying in color, shape, texture, detail, and design. Be amongst the first to own a pair of stylish 2017 sunglasses and start setting trends for all the people that surround you. Take a look at a set of our hand-picked, favorite, latest styles below!


  • Do you need polarized sunglass lenses?

    18 Dec 2016

    The main attribute of polarized lenses is their ability to cut horizontal glare and haze to improve vision quality. For some basic understanding, light which is reflected from flat surfaced such as water or snow is horizontally polarized. The effect of this is that, instead of light being scattered in various directions, it is oriented in a more concentrated, horizontal direction. This creates a glare which makes it difficult to and uncomfortable to see. Polarized lenses are created to contain a special filter to reduce the intensity of light, therefore decreasing glare. This is something that will come in particularly handy for activities such as fishing and downhill skiing. Intuitively, in our snowy Canadian winter, you can see why wearing polarized sunglasses has prospective benefits. However, polarized sunglasses usually have very dark lenses that are most practical for bright conditions, when the sun is shining at its peak. Once sunlight reduces, they can become somewhat uncomfortable to wear. Furthermore, the lenses interfere with the ability to see a GPS of cellphone screen, making it impractical for driving and texting. They also make it difficult to identify oily or icy patches on the road. Nevertheless, if you are choosing them for outdoor activities and sports they pose ample benefits; polarized lenses are highly encouraged for water sports. Overall, eye strain will be reduced, contrast and visual clarity will be improved, and a more accurate perception of color will be experienced. Many of our favorite brands make sunglasses with polarized lenses, however, if you do find a pair you like that is missing this feature, do not worry. We are able to order high quality polarized lenses from world-renowned manufacturers Safilo and Essilor, to match the exact tint of the original pair. If you have further difficulty in deciding whether these are suitable for you, do not hesitate to drop by for a consultation or give us a call any day of the week!
  • A Guideline to Online Gift Shopping for Sunglasses

    27 Nov 2016

    December is approaching, and we are being reminded that holiday season is just around that corner. Music and decorations in malls and local coffee shops remind us of the exciting spirit and gift giving that surrounds this time of year. Despite all the cheerfulness the holidays bring, this also tends to be a very busy time for most people and shopping for the perfect gift is sometimes time-consuming and stressful. It is for this reason that many have turned to online shopping for presents; it is a quick and convenient way to find the perfect gift without needing to leave your house. Despite the simplicity this poses, you are probably still wondering “what is a perfect, versatile gift?”, and to this question we propose sunglasses. This might strike you as a little bit odd initially, as you are probably skeptical of how straightforward it is to find the right sunglasses as a gift in the first place, however, we propose a guide that will help ensure you get just the right ones! 

  • BLVGARI Eyewear

    13 Nov 2016

    Most commonly recognized for luxury jewelry, Italian designer brand also creates some of the most immaculately designed eyewear pieces. Often complementing jewelry collections, frames and sunglasses are detailed with intricate designs; incorporating gems, pearls, and other precious materials. The women’s eyewear collection is tailored to reflect a women’s innate beauty and enhance different facets of femininity. BLVGARI eyewear is amongst the top quality brands which we proudly carry at Iluminata. Each pair is carefully crafted by hand by skill workers in Italy. BLVGARI frames can be incorporated into your outfits as an accessory, bringing the right type of attention to your face. If you are looking for a frame to bring out your girly side, and to help accessorize your outfits, BLVGARI is the right brand to be looking at.


    6 Nov 2016

    OGA is brand which was created in 1998 in the Morel design center. Eyewear produced by OGA is said to be inspired by the Scandinavian design movement dedicated to function. It is heavily influenced by shapes and materials used in contemporary architecture. Aside from working to create aesthetically pleasing and fashionable eyewear, the designers do not compromise quality in the slightest bit. Frames are carefully crafted by hand in France with an emphasis on comfort, fit, and practicality.

    OGA glasses are made by one of the most popular brands that Illuminata Eyewear carries for men. We constantly receive positive feedback on these frames, and return customers rarely deviate from the brand once they have owned a pair. They are especially practical for large heads; the frames come in widths slightly greater than average to ensure a comfortable fit. They are designed in a way that gives the wearer a smart and put together look. The target which OGA eyewear is created for is men that are looking for “sophisticated and functional frames.”   

  • Choosing Glasses for a Narrow Face

    5 Oct 2016
  • Retro-Vintage Eyewear

    25 Sep 2016

    Characterized mainly by the 50’s, 60’s, and 70’s, retro eyewear is trend that has mad a strong and substantial come back this year. Drawing inspiration from previously adorned fashion and art trends, today’s designers are finding a new and creative way to incorporate them into eyewear styles. Through the recent fashion weeks observed in trend setting cities all over the world, retro-vintage has made many appearances on the catwalk which sets styles that spread to the streets. In response to this, we decided to outline some of the frames which have grown in popularity. 

  • Sunglass Trends This Fall 2016

    18 Sep 2016


    As days are getting shorter, and the weather is becoming cooler, it is time to accept that summer has come to an end- it is officially time to begin your transition to fall wardrobe. With this transition it is essential to update some of your favourite and most purposeful accessories- sunglasses! To help with this process Illuminata has ordered in a variety of new trendy frames ranging in colour, style, shape and designs to ensure there is something that will meet your unique induvial needs. Browse through some of our favourite frames below, and come in to our store to try them on and see for yourself! 

  • Modern & Elegant Dior Eyewear

    4 Sep 2016


     Over the course of the last twenty years designer Christian Dior and manufacturer Safilo have worked together to create eyewear of immaculate quality and design. They have repeatedly produced glasses and sunglasses that were quickly adapted by trendsetters and fashion icons internationally. Designed in France under the supervision of artistic director Raf Simmons, and created carefully by hand by skilled workers in Europe these sunglasses and frames are top notch. The brand is best known for innovative and modern designs that make a bold fashion statement. The recent summer/spring 2016 collection “So Real” caught on as one of this seasons biggest trends; the iconic styles recognized by the absence of nose bridge, unique reflective lenses, and aviator shape (known as “Split” and “So Real”) are quickly recognized and associated with Dior.

  • Get Ready for Back to School

    21 Aug 2016


    As summer vacation is shortly coming to an end it means that back to school season is right around the corner- it’s time to start preparing. In addition to your yearly shopping routine for books, desk supplies, and new fall clothes its important to make sure you are in optimal health and able to preform at your best ability; this can simply start by booking an eye exam and updating your prescription as required. As our learning is said to be 80% visual, the affects of not having the proper eyewear can translate unsatisfactory performance in class without any obvious explanation. Vision problems frequently go undetected; people are often surprised when the optometrist informs them that they’re current prescription will no longer suffice, and even more so when they are told they need to start wearing glasses. Symptoms such are headaches, tired eyes, and squinting can all indicate vision problems but are often dismissed as something else or ignored. With this being said, make sure you start your year off on the right note by equipping yourself with the right pair of glasses. 

  • The Best Sunglass Styles for Men in 2016

    11 Aug 2016

    Armani sunglasses AR6034
    When it comes to choosing a pair of frames for men it often seems like there is a preconceived notion that selection is limited to wayfarers, aviators, or sporty styles; in response to this misconception, we created this guide to show that there are many more styles offered at Illuminata Eyewear than what typically comes to mind. Men sunglasses, much like the majority of your wardrobe, should be considered in the context they are worn in- the same way that you dress differently for the beach and the city, different styles of sunglasses are suitable for different occasions and settings. Therefore, when you are looking to pick out a new pair of shades, keep in mind what you would like to be using them for- shape, size, materials, and design are all relevant factors to be considered simultaneously. 

  • The Evolution of Aviators

    26 Jun 2016

    As pilots began flying at greater heights in the early 1900’s, an issue related to the bright lights and glare arose. It was from the solution to this problem that one of the most popular eyewear styles, aviators, was born. 

  • 5 Jun 2016

    As Father’s Day is quickly approaching on June 19th, many of you are stumped with the task of finding a token of appreciation to express your gratitude with. Each year that passes makes it increasingly more difficult to find a present different from the pervious ones which he will love just as much. We know that you are looking for something different, something practical, and something that will suit your dad perfectly; keeping this in mind we offer a guide to help choose the perfect pair of sunglasses. As this month will mark the start of summer, sunglasses are a staple accessory critical for protecting your eyes from the sun and adding style to your appearance; you can be certain he will get a good use out of them. Refer to the descriptions below to find the style that will best correspond to your dad! 

    Click on the images for more detail.

  • Looking for a Perfect Pair of Sunglasses this Summer?

    15 May 2016

    Italian luxury brand of fashion and leather good, Gucci, was established by Guccio Gucci in Florence, Italy in 1921. It has since vastly expanded and even made its way up into the “Top 100 Global Brands.” Being one of the world’s preeminent luxury brands recognized people all over the world; you can be assured that buying Gucci is a fashion choice which you can’t go wrong with. It was in the 1970’s that eyewear was added to their designer collection. Both frames for eyeglasses and sunglasses are created by hand in numerous unique shapes and styles which will enhance and compliment your best features. Gucci designs are constantly making headlines and encompasses innovative trendy features which are often easily distinguishable from others. All sunglasses come equipped with premium quality lenses offering 100% UV protection to keep your eyes safe and protected on bright summer days.
  • The Global Leader in Premium Eyewear: Ray Ban

    8 May 2016

    Think of a pair of sunglasses; it is likely that what you are picturing is either a Ray-Ban pair, or a style drawn from and inspired by Ray-Ban. There is no doubt that Ray-Ban has the best brand awareness in it’s industry; it is in fact a global leader in the premium eyewear market and the best-selling eyewear brand in the world. It was founded in 1937 by the American company Bausch & Lomb (originally a medical equipment manufacturer) as a response to the complaints of pilots due to the sun and intense white and blue hues of the sky at high altitudes.  It was through this situation that an anti-glare prototype was created and the classic Ray-Ban Aviator’s were born. 

  • Dior Eyewear Will Dominate Summer '16

    1 May 2016

    The history of one of the world’s top fashion houses, Christian Dior, dates back to the early 1920’s. Through decades, their designs have proven to be trend setters in the industry, providing products of incredible quality. Dior has established roots in creating eyewear as pieces of accessory, far beyond their sole function as a vision device. Today, their high-end glasses and sunglasses are designed in France by a carefully selected team of the best under the supervision of artistic director Raf Simmons. The pieces are then carefully created by skilled workers by hand in Italy. 

  • OGA Glasses are a Treat For Serious Men

    20 Apr 2016

    Illuminata is one of the first stores in Toronto to carry OGA eyeglasses. We always have a large choice of OGA frames because our men customers love them, many coming back for second and third pair. OGA is a French brand under motto "OGA a Scandinavian Spirit" which very well explains what OGA glasses are all about. They are about elegance, simplicity and a design twist. When you hold OGA frames in your hands you immediately notice the little design details on the temples, the front of the frame and even nose pads.
    Our customers love OGA glasses also because the brand per say does not say or show on the temples. So for people who are not fixed on brand name or even don't want it, OGA comes a saviour. 
    OGA glasses have several limited editions, exclusive collections. Wooden arm still remains very popular.
  • Roberto Cavalli Sunglasses Are Pushed To a New Level in 2016

    13 Apr 2016

    Roberto Cavalli eyewear 2016 collection is now at Illuminata Eyewear. This year models are yet again push the concept of fashion eyewear to the new level. We must say we worried a bit when Roberto Cavalli himself retired leaving the creative director responsibility to young talent Peter Dundas. But he didn't disapoint. Peter has embraced the best of Cavalli brand heritage and followed his own believes of beautiful disregarding modern trends of minimalism.

    Diamond snake crawling around sunglasses rim, enamel and diamond combinations, carved temples with studs are made with such an intricacy that Roberto Cavalli sunglasses are the most beautiful jewlery eyeglasses in the world.

    Visit us at Illuminata to try on entire 2016 Roberto Cavalli sunglasses collection 
  • Fendi Sunglasses and Glasses are Now at Illuminata!

    12 Apr 2016

    Fendi Sunglasses and Eyeglasses new collection has arrived at Illuminata to please our most edgy customers. Fendi is one of the most known and trend driven Italian fashion house. Fendi cheif designer is no other than Karl Lagerfeld himself! Together with grand-grand-daughter of company founders, Silvia Venturini Fendi he makes the most admired designer team today.

    Fendi eyeglasses are very different from the rest of eyeglasses at Illuminata. They are eccentric, creative, beautiful and fun to wear. If you are looking for a different, artsy, couture style, look no further - Fendi will compliment your either edgy or conservative look. What is guaranteed is many compliments. You will love your Fendi glasses because everyone will tell you that you are wearing cool glasses or look very fashionable.
  • Sunglasses From 80's. Would You Wear Them Today?

    7 Apr 2016

    After watching a few classic moves with Julia Roberts, Meg Ryan and Richard Gere I realzied that sunglasses that would have been considered top of the fashion are totally ugly in today's fashion standards. We constantly are facing our beloved customer begging us to get you your old beloved glasses or find new models comparable in style, size and shape. It is becoming harder and harder to convince people that "new" designs is for everyone because it's not something every one loves.

    Today's sunglasses have evolved to medium, large and very large, bug eye shapes for women styles and huge aviators in men styles. Perhaps that is why James Bond Tom Ford sunglasses Snowdon have been a best seller from men's Tom Ford 2016 sunglasses collection. So the 80's sunglasses styles are coming back slowly. Lucklily ultra-round retro is back for a few years now. When Prada, Saint Laurent and other brands brought back the round shapes, they were not popular. This year it is very easy to find Meg Ryan's round sunglasses from French Kiss even with the light blue lens.

    Fendi Sunglasses 2016 Collection has a huge choice of round shapes.

  • Spring 2016 Eyewear Fashion Trends

    21 Feb 2016

    As New York Fashion Week has just wrapped up, we bring you a summary of eyewear trends to hep prepare you for what will be upcoming spring 2016. This season has brought a big focus onto new forms of art; bigger, bolder, flashier frames that speak loudly. There has been a heavy emphasis on expression, revealing personality, and creating diversity through eyewear as an aid. Although this may seem overwhelming to many as it appears that looks featured on the runway may not be practical, there are many suitable frames from these collections which you can incorporate into your look to stay on top of trends.

  • Tom Ford Eyewear is Elegant and Makes a Perfect Gift

    14 Feb 2016

    American fashion designer Tom Ford is well known for revitalizing nearly bankrupt Gucci about two decades ago, and shorty afterwards YSL. His talent landed him the title for creative director at the age of 32. Not too long after saving YSL, he took lead and began his own renowned luxury brand in 2004 which focused on men’s and women’s wear, beauty, and colognes. Since his brand has taken off he has received numerous awards and nominations recognizing his exceptional work, including Menswear Designer of the Year at the CDFA Fashion Awards in 2015.

    Tom Ford sunglasses have been making headlines featuring many trendsetting celebrities. Just last year Tom Ford sunglasses were featured on Daniel Craig in the James Bond film “Spectre.” They can be identified by the delicate T on the arms of the frames. The sunglasses and glasses come in a variety of both plastic and metal frames and in various shapes to suit difference faces. Tom Ford keeps eyewear classic, simple, sophisticated, and have the ability to add confidence to your appearance.

  • Gorgio Armani and Emporio Armani Now at Illuminata!

    31 Jan 2016

    Giorgio Armani is an Italian fashion house founded in Milan, Italy in 1975 by renowned designer Giorgio Armani. The line specializes in men’s and women’s classic high end ready-to-wear clothing, accessories, glasses and cosmetics. It is an exclusive line only carried in boutiques, special clothiers, and select high-end stores. Just two days ago Armani launched his newest couture collection “Armani Prive” in Paris and unveiled a campaigned dubbed “New Normal” consisting of natural-hue classic pieces that form the foundation of a modern wardrobe. He acclaimed “I wanted to create essential and concise pieces that summarize 40 years of style that have defied the test of time.” The designs have been described by critics as “classic elegance combined with casual flair—relaxed, yet luxurious.” This speaks for the Giorgio Armani sunglasses and frames we carry here at Illuminata Eyewear.

    Illuminata Eyewear was among first optical boutiques to carry Armani eyeglasses. Armani was the first from modern fashion brands to create eyeglasses line and back in the days, 20 years ago, everybody who wanted to look good had Armani glasses. In a way, Georgio Armani changed the eyeglasses world by creating first eyewear line.

  • Should You Wear Polarized Sunglasses in the Winter?

    19 Jan 2016

    With the snowy weather finally greeting us in January more of our customers are asking whether sunglasses with polarized lenses is a good option for winter.

    As usually, the answer is “it depends”. Let’s go over a few points here:

    What is polarized lenses?

    Polarized lenses contain a special filter that blocks intense reflected light and reduces horizontal glare. Polarized lenses are most effective when your eyes are exposed to horizontal glare such as on the water, beach and yes, snow!

    If it is a sunny day and there is a lot of snow you will see better through polarized lenses because that glare from the snow will simply disappear. If you ski a lot, walk your dog during the day or stay outside in the winter for long time, you will enjoy polarized lenses.

    Many people love their polarized sunglasses even for a general use in the city and tell us that they feel their eyes are more relaxed. Others, however found a few minor issues:

    Polarized lenses are typically very dark. If you plan to wear your sunglasses in a dull day, and in Canada it’s becoming dull at about 4 pm in the winter, very dark sunglasses will not be comfortable.

    Polarized lenses are known to interfere with the car windshield and you may see a rainbow effect on the window of your car, which could be annoying. Most people get used to this.


  • Dolce& Gabanna Eyewear

    10 Jan 2016

    Dolce & Gabana was founded in Legnano, Italy by designers Domenico Dolce and Stefan Gabbana in 1985. The brand specializes in luxury items which are formal and timeless, but yet respond to long-term trends as well as seasonal changes. Many designs are inspired by Italy’s prestigious film history which reveals many deep colours, lace, florals, and animal prints. Dolce & Gabbana released its first line of glasses and sunglasses in the late 1990’s; since, each collection has remained refreshing and eccentric.

    One of the most recent collections is the “Mama’s Brocade” which draws inspiration from the island of Sicily for a vintage effect. Frame encompass a brocade detailing which is sophisticated and evokes the furnishing of baroque palazzi. Floral patterns, mostly dominated by bouquets of red roses are persistent through the collection. It has been described as a design which will bring out your “flamboyant” side, and geared towards a type of woman who wants to be noticed when she wears her elaborate frames.  However, if super feminine isn’t your thing, there are many subdued simple and chic styles which will act as the perfect accessory for your go to look!

    Illuminata Eyewear has a long history of carrying the best hand-picked selection of Dolce & Gabbana frames to me et your practical and fashion-forward needs.

  • Prada Eyewear at Illuminata

    3 Jan 2016

    Prada eyeglasses are amongst the most distinctive at Illuminata Eyewear due to colour, texture, and mix of materials. They encompass eccentric styles which often anticipate future tendencies. The designs vary from bold and sophisticated to vintage models with a focus on detail and nuances. 

    The world renowned luxury designer brand Prada has its roots as a leather goods shop previously known as Fratelli Prada in Milan, Italy. It was founded by two brothers -Mario and Martino Prada in 1913. Prada eyeglasses have started to be produced in late 1990's and were among the first luxury eyewear on the market. Illuminata is proud to admit that we were among the first in Toronto to sign up Prada brand. Prada eyeglasses and Illuminata therefore have a good history together.

    Every year we purchase new Prada sunglasses and eyeglasses models they get sold out pretty fast by our customers. Prada sunglasses is one of the most admired brands by our men customers.

  • Do You Know About Etnia Barcelona?

    20 Dec 2015

    Etnia Barcelona is respectable European brand recognized for its superior quality and colourful frames. Etnia eyewear designs are inspired by David Pellicer, a man who devote a majority of his life’s work to fashioning unique frames which stand apart the standard black and brown ones; he was a pioneer in the study and application of colour. The brand focuses on the idea of being multi-ethnic and cultured; it boasts bold designs to emphasis personality within each individual face and adds a colorful edge. 

    Illuminata Eyewear has been carrying Etnia brand for over 12 years and we are very glad that many of our custmers embrace the vibrant colors and brave designs for their eyeglasses.

    Etnia Barcelona is also very particular on quality standards, as each frame is crafted by hand in Spain. Natural acetate is one of the predominate materials used, it is will known for comfort and malleability.

    Etina Barcelona has collaborated with a diverse range of photographers with work from different areas in the world. They use these pictures to inspire designs and reach out to people. “Wild Love in Africa” is one based on renowned photojournalists Steve McCurry 10 trip. Another is “Paris-Tokyo” in which Etnia worked with acclaimed and influential Japanese photographer Nobuyoshi Araki. With total freedom to raise the campaign, this artist contributed a lot of style and character to the collection.
  • Hugo Boss at Illuminata

    13 Dec 2015

    Hugo Boss is amongst one of the many reputable designer brands for men that we carry at Illuminata Eyewear. It is a progressive fashion forward brand founded in 1924 in Metzingen, Germany. Hugo Boss eyeglasses combine clean lines, modern and graphic shapes in their designs, and applies immaculate attention to detail and quality.
  • Coco Song Eyewear Now At Illuminata Eyewear in Etobicoke

    8 Dec 2015

    Coco Song is ultra exclusive eyewear for our special customers. Is your soul ready for exotic beauty and your eyes for something very charming? Inspired by nature hand made masterpieces are now selling at Illuminata Eyewear at Etobicoke.

    Coco Song is an Italian brand of eyeglasses. Its designs are inspired by unconventional colors of nature. Exotic birds, rare flowers and exciting underwater coral colors are base for Coco Song eyeglasses.

    Even more so mindblowing that actual real flowers and bird feather is used for decorating the hand made eyeglasses. Each pair even of the same model and color eyeglasses is unique because it's hand crafted and real flowers are used to create nature like pattern.

  • Reduce Winter UV Effects on Your Eyes By Making Smart Choices

    2 Dec 2015

    While the world leaders have gathered in Paris to discuss our planet's future and come up with the long term plan to reduce climate change effects, we at Illuminata Eyewear would like to play a little part to remind you that UV radiation is very damaging to your eyes. Extended exposure to the sun's UV rays has been linked to eye damage, including cataracts, macular degeneration, eye cancer, pingueculae, pterygia and photokeratitis that can cause temporary vision loss.

    Sadly, we more often see people in their 40s developing early cataract. Over 20 years ago this was considered an eye condition in elderly people. During the Paris climate summit Canada was identified as one of the most vulnerable courtiers to the effects of climate change. In 2015 there was the record number of UV Index warnings in Canada.

  • Tory Burch is Now at Illuminata Eyewear in Etobicoke

    28 Oct 2015

    We are very pleased to announce the addition of Tory Burch eyewear to our optical and sun collection. Tory Burch is one of the most aspring designers of American fashion. Hippy inpired luxury is a completely new invention by Tory, also called Boho-chic. This unique style is carried over to eyewear making Tory Burch eyglasses different from other luxury brands. It makes a great addition to Illuminata Eyewear eyeglasses store product offering.

    Tory Burch eyeglasses are created for a very diverse customer.

    The developing of the brand, that is only 10 years old, has been built upon studing customers from all nationalities and personal styles. America was the best place for that because people from all over the world live and shop there. Unlike many other designer brands, Tory Burch was started not from run way, but from launching the first store in New York.

  • New Roberto Cavalli Eyeglasses Collection Now in Etobicoke, Will Blow Your Mind!

    6 Oct 2015

    Roberto Cavalli is one of the most innovative brands when it comes to sunglasses and eyewear. Roberto Cavalli himself has never followed any rules and trends. He believes that beauty is above all and nature is his main inspiration. Snakes, crocodiles, exotic birds and flowers dress Roberto Cavalli glasses to excite it’s wearers and impress their audience. Illuminata Eyewear carries a large selection of Roberto Cavalli sunglasses and glasses in Etobicoke.

    Illuminata Eyewear, is the first optical boutique in Etobicoke to carry Roberto Cavalli eyeglasses. Since some 10 years ago, we still believe that Roberto Cavalli remains true to it’s principles to create most extravagant eyeglasses in the world.

  • Choose the Right Sunglasses for Your Face Shape

    27 Sep 2015

    One of the most common questions customers ask when they come looking for sunglasses is “what style works best for my face?” Although there is no rule written in stone, there are guidelines that you can follow to accentuate your best features and minimize imperfections. At Illuminata Eyewear our fashion consultants will help steer you in right direction.

  • Fall Sunglasses and Glasses Sale

    22 Sep 2015
    Fall is also a fun time for shopping. At Illuminata Eyewear we are glad to annouce a Fall promotion - 20% off on all orders at our store on online. This month we received many new models for fall collections for OGA, Prada, Burberry, Tom Ford and other brands. Drop in to see our staff picks or shop online.

  • Which Lens Colour is Best for You?

    13 Sep 2015

    While shopping for sunglasses most of us will tend towards the very typical black or brown coloured lenses purely for aesthetic reasons. However, there is a wide array of other lenses that provide benefits that you most likely don’t even know about. The tint of your lenses is very important for enhancing depth perception and reducing fatigue. Certain lens colours are better suited for specific activities than others. Take a look at this guide to find out how you can optimize the use you get out of you sunglasses; you may even find out you need an extra pair!