• Ideas for Lady Gifts for St Valentine's Day

    24 Jan 2018
    Every year it's a mind puzzler what to gift for St. Valentines. The longer you are together with your partner, the harder those holidays and special events are. Men often wish woman just goes and buys herself what she wants. But most ladies prefer to get a gift, and a nice gift, something that she really wants. So go figure it out. We hope these few tips will help you out.

    1. Accessories are better than clothing. Jewlery, purses and sunglasses are always better than chlothing. Clothing is getting harder to buy as gift because many brands lack quality and style is way too diverse. Not to mention that getting a right fit is very hard. You will never have a problem with a fit for jewlery, hand bags and majority of sungasses. It is a general misconception that sunglasses need to fit facial shape. It's not the case any more because sunglasses are made as fashion objects, not a vision eyecare. So the shape and size is lesser of a concern when gifting sunglasses.

    2. Brand name matters. We live in a very commercial world. Brand name is very important when making a gift. The higher level the brand, the more valuable the gift becomes. Many fashion companies recognize that brand name sells, and have diversified in different collections or even sub-brands to offer product in different price range. For example Armani has 5 brands: Giorgio Armani Privé, Giorgio Armani,Armani Collezioni are most expensive. Emporio Armani, Armani Jeans, ArmaniExchange are less expensive. 
    Same story for Roberto Cavalli - Just Cavalli, Marc Jacobs - Marc by Marc Jacobs, Prada - Prada Sport etc. So getting a nice brand name does not mean spending ridiculous money. 

    3. Sunglasses is a very good gift. All sunglasses in Illuminata Eyewear are by known brands and are good quality. We carry expensive luxury brands and more afforadable luxury brands to offer customers not only a pricing range, but also style choices. Very often customer will choose less expensive sunglasses not because of price, but because of style. Utility feature of sunglasses makes them a very good gift. Your lady will wear them on her face, will look fabulous and love you more each time she wears them.

    4. Packaging is important. It is part of presentation and gifting experience. Adults are like children. We all love unpacking, unboxing and enjoying the intriguing moment of getting a gift. Many brands that we carry at Illuminata Eyewear provide not only glasses case, but also a hard box and a signature shopping bag. Tiffany, Prada and Roberto Cavalli have the most elaborate packaging for gifts.

    5. Trust your instinct or trust professional fashion advisors. At Illuminata we care a lot about style and can pretty much guarantee to help you choose best possible gift. We know our stuff! But you will never go wrong with simply trusting your own gut. If you follow these simple rules your gift will be most memorable.
  • Are Sunglasses A Good Christmas Gift?

    16 Dec 2017

    Do sunglasses make a good Christmas gift is a question that we hear every year. As owners of optical store we can tell you with assurance that sunglasses make a very good Christmas gift. But you need to use some common sense judgement to make them a very good Christmas gift. 

    Why sunglasses are good Christmas Gift? 

    Mainly because they are very useful, even in the winter. Just like purses or perfumes, one can't have too many of sunglasses. Style changes way faster than you normally shop for sunglasses and getting an up-to date, stylish pair for a Christmas gift will give your loved on a great joy.

    Sunglasses gift will give your loved one a completeley new impression about you. You will appear as a caring person. Sunglasses are not only fashion accessory, they are also a health item. You need sunglasses to see comfortably on sunny days and to protect your eyes from the UV rays. 

    Sunglasses will be the most talked about and showed off gift of all. No matter how fashionable, classic or simple sunglasses will be, your loved one will put them on and gladly show off to other people "Look what I got!" . This is just what people do when they get sunglasses as a gift. They put it on and show to other people. Sunglasses go on the face, they are easy to show off unline shoes, pijamas or other things.

    How to Choose Sunglasses for a Chrismas Gift?

    If few years ago we would go into all the spiel about the fit, the style and the brand, this year we would simply say, get whatever you like. Sunglasses styles evolved dramatically over the past two years. They became more couture, more daring and whether they fit your facial shape it's no longer a factor. Sunglasses are not prescription glasses. They cover your face and suppose to be large to protect your eyes well. So shape is a secondary factor these days. High end brands that we carry at Illuminata Eyewear employ best designers in the world. Not only fashion designers, but also industrial designers who calculate how sunglasses will fit and feel on all kinds of nose shapes and face sizes.

    A little tip will help you. If you like very large sunglasses as a gift get either Asian fit plastic sunglasses or metal frames. They will fit easier and will be easier to adjust to fit perfectly.

    Other than than, just get what you like. Worst comes to worst you can exchange.

  • Fall Glasses Collection by Prada is Now Selling at Illuminata

    23 Nov 2017

    Prada glasses Fall 2017 have arrived at our store and we are so glad to share them with you. This season Prada decided to play safe and make more classic models of glasses with just a few fashion twists. We observe many larger, bolder frames that generally look good on many young people. Prada however brought back a few models that are shallower in depth to accomodate customers who are still looking for more conservative look. 

    Prada clothing and shoes are following same trend of taking the ideas from the past and incorporating them into the modern fashion. Sneakers with fur balls and on thick sole has now became a shoe of the year. Pencil shaped coats and burgundy colors have been part of print advertising in fashion magazines. Unisex, sporty and comfortable styles remain as main elements of Prada identity.

    Prada SPR 10T, $1181

    Prada VPR 13T, $325

    We see many round sunglasses and glasses. Round have not made it to North America yet, but in fashionable Asia 90% of young people are wearing round glasses. It is just becoming a modern fashion right now and even pass fashion stage. Round glasses are mainstream. Prada round glasses are not same from 60s, not at all. Modern Prada glasses look much cooler and more beautiful due to modified bridge shape, creative temple designs and that shiny acetate material that just didn't exsist back in the days.

    Prada VPR 09T, $391

    Prada has everything. Out of 150 glasses models there is something for everyone! Drop in to try and get them just on time before Christmas!
  • Into The Fall With Burberry

    28 Oct 2017
    Burberry coatsFall is truly a main season for Burberry. Burberry is mostly famous for their trench coat with beige pattern on the inner collar. Trench coat material, gabardine, was actually invented by Thomas Burberry. Gabardine is water proof and wind proof while being lightweight and easy to care. Initial gabardine was much heavier than now, but believe it or not, 100 year old Burberry coat still looks good today.

    Burberry glasses are very popular among Illuminata clients. Burberry glasses have their own style. They are mostly rectangular with classic shape that fits all genders and age groups. Many of Burberry glasses frames are unisex. Burberry pattern often dresses the temples in rather humble way. Burberry glasses have the understated look for people who prefer quality and timeless look.

    Burberry BE2230F

    Burberry BE2230F $274.68

    Burberry glasses collection is large, over 100 pieces, average 3 colors each and even some are made in two sizes. Everyone can find a pair to their liking. Burberry is a fashion brand and every season there are a few glasses models that are truly fashion with splashy shapes and details. But in general, Burberry keeps the neutrality in style, which was their primary direction for the past 100 years.

    BE2199 Burberry

    Burberry BE2199 $290

    Fall is fun season in Canada and we were blessed this year with an amazing weather. We are just stating to put on the scarves and gloves and those trench coats. More and more people opt for Burberry look this year with pretty much every brand offering their version of it. Beige, buttoned down, just slightly below the knee, understated coat with classic silhouette. Everyone looks good in it. Pair it with Burberry glasses to get that complete chic look!

    Burberry BE4226F

    Burberry BE4226F, $299
  • Transparent Glasses Offer a New Vision Perspective

    20 Oct 2017
    Among endless glasses shapes, colors and styles a new trend has emerged - transparent glasses. Transparent, or clear glasses frames have been around for many years, but only recently the trend started to take volume. Many brands are offering prescription and sunglasses frames in clear color and more people are starting to love them.

    Dolce & Gabbana DG5025 $319

    We see many advantages in clear glasses. First, they look light and quite disappearing on the face. Whoever used to be a fan of rimless glasses, might want to consider plastic transparent frames. Similar to rimless, acetate transparent frames blend in the frace and with proper anti-glare coated lenses they will disappar on your face visually.

    Tom Ford FT5353 $432

    Second, transparent glasses frames might give you a better view from inside. Some people, depening on their individual eye moving patterns tend to see the glasses frames which often adds annoyance. You will not have this problem with transparent glasses frames.

    Prodesign 4751 $307

    Third, transparent glasses look stylish. When you are not sure which color to pick for your next glasses, try transparent glasses. You might like yourself in them.

    Transparent glasses used to be mostly made for safety. Many people have this embedded idea of a construction worker or a doctor wearing transparent glasses. But this is no longer the correct image for this style. Many fashion brand names are making them in round, square and rectangular shapes. With a bit of luck, you can even find them in cat eye shape.
  • Double Brow Bar Is a Popular Trend for Women Sunglasses

    13 Oct 2017
    Women sunglasses trends have come a full circle from neutral masculine styles, to round retro, aviators, then feminine cat eye and now back to somewhat masculine again. A brow bar is a new trend for women sunglasses.

    Prada SPR 55T, $536

    This year we see more of sunglasses in various shapes with such a double bridge brow line. There are round, square and even geometric cat eye styles. 

    Prada SPR 23S, $536.30

    This trend connects to fashion in general that in the past year was leaning towards 80s and hippies. Back then fashion was loud and glasses very large. Glasses didn't have a clear men - women side. It was all neutral with people exploring themselves and cheering for equality, peace and human rights. It was a good time that made a lot of positive changes in the world. Celebrities took political stands. Beatles, John Lennon, Elton John, Michael Jackson were in forefronts of that movement. They also innovated with fashion image and made certain styles stick out. This style soon evolved and now almost 40 years later got new life.

    Sunglasses designers are having a lot of fun these days. There is no criticism to the new ideas. Customers are more open minded. We very much enjoy how innovative sunglasses have become.

    Dior Chromic S, $710
  • Versace Fall 2017 Collection is Red and Black

    6 Oct 2017

    Versace, a notable Italian fashion maker has expanded it's fall 2017 menswear by adding warm sweaters, shirts, and coats. All of this looks very good with Versace sunglasses. We see red color as a dominating accent color, followed by yellow and orange. 

    Red accent is very liked by men. It is one of the neutral colors that look very subtle with black. Black is the color of choice for most of men. So Versace knows what will look good and sell through. Fall fashion weeks in New York and Paris have shown a tendency for wide shouldered coats, heavy weaved turtle necks and military style boots. Sunglasses don't have a clear tendency. We only see round rimless sunglasses getting more popular as more brands are offering their version of this style.

    Versace sunglasses is a true niche fashion accessory. It will spice up any dull look and make its model stand out. Our customers love Versace. At Illuminata Eyewear we always have good collection of Versace glasses and Versace sunglasses on display. Thick temples, large Medusa logo and meander pattern are key elements of Versace identity. They are skilfully incorporated into Versace glasses. Gain new your own identity in Versace eyewear this fall!
  • Frames of Life From Giorgio Armani

    4 Oct 2017
    Giorgio Armani Frames of Life

    Giorgio Armani
    released this year campaign for Frames of Life collection. Breathtaking, psychological 3 minute film captivated me and made me really stop and see what will happen next. The moral of this short film is that you need to be very busy and then stop for a minute to realize the beauty of life. And if you wear proper eyeglasses for your everyday busy life, you will be able to experience the life in such a fuller and brighter way.

    At Illuminata Eyewear we carry both Giorgio Armani and Emporio Armani glasses collections. Giorgio Armani line has a special edition of eyeglasses called Frames of Life. A visionary Giorgio Armani understands that good marketing is a major force behind his success. Labelling a set of eyeglasses with a cool name makes them just so much easier to market. And the name Frames of Life describes the glasses in a very precise way. 

    Our customers love Giorgio Armani glasses for the style, quality and comfort. Made in Italy, Giorgio Armani eyeglasses are among the best glasses for men today. Giorgio Armani glasses are lightweight, often are thin framed acetate with just a very simple design. This is all men need and love. Just a pure quality and elegance.

    Our relationships with Armani glasses dates back 20 years ago when we first opened Illuminata Eyewear. Back in the days there were just a hand full of designer brands offered at optical stores. Armani was the most sought after brand at that time. His glasses always stood out. Even today with so much more choice and style selection, Armani glasses take a special place at our store.

    Come and experience Armani at Illuminata Eyewear.

  • Transitions vs Clip On vs Prescription Sun Lenses

    30 Sep 2017
    When considering lenses for sun and indoors many people wonder what is the best option when choosing between Transitions, Clip-On and Prescription Sun Lenses. It all comes down to what is more convenient for you and what are your personal preferences. Knowing the difference will help you decide. 

    Transitions. Transitions is a special type of lens that makes your glasses lenses darken when exposed to UV rays. When you are outside at the sun your lenses will darken to the same dark shade as your sunglasses are. When you go back indoors your lenses will become transparent clear again. It is very convenient as you can have just one pair of glasses that act as sunglasses when they need to be.
    It is cost effective if your lenses base cost is expensive.

  • New York Fashion Week Eyewear Trends

    19 Sep 2017


    As New York Fashion has just recently wrapped up we have been able to bring together the best eyewear trends that have made appearances on and around the noteworthy runways. We’ve observed blacked out shields come back as a trendy piece, semi-translucent and translucent sunglasses, a new take on many classic shapes, as well as oversized and highly ornate frames. Essentially a diverse range of designs making us certain there will be something that appeals to you. Take a look below at some of the images we have gathered as well as the fashion worthy frames that you can pick up at Illuminata. If you continue to have any doubt or uncertainty, drop by our store for a personal style consultation!

    Here you see Madonna wearing black oversized shield sunglasses indoors at the fashion show making a very trendy statement. The Versace ones below capture the same essence (VE2166).

  • Sunglasses for Fall 2017

    5 Sep 2017

    With labour day weekend just behind us and temperatures beginning to drop, we are reminded that fall is just around the corner. As you begin to trade in your summer dresses, shorts, and tank tops in for warmer sweaters and coats you can’t forget about the accessories that hold the potential to make your outfit. Just as your bright coloured t-shirts won’t be suitable for your fall wardrobe, the sunglasses you bought for your beach vacation most likely won’t fit in very well either. Despite the cooler weather conditions, the sun will still be shining on fall afternoons and your eyes will need the protection from UV rays nonetheless. We have received a shipment of all type of new fashionable and trendy sunglasses that will be perfect for the fall; you will certainly find something that is right for you.

    There has been a pattern in the recent fashion releases of a new take on classic trends. This means cat-eye sunglasses, round sunglasses, and square sunglasses being altered in a new way to make them more subtle or dramatic yet up to date and unique. With this in mind, you can always tend towards a shape that you are comfortable with such as cat-eye frames perhaps and choose a pair that is more rounded at the edges with tortoiseshell to get something that will work better to enhance your favourite coat and boats this upcoming season. And if you aren’t sure which frame shape is the ideal fit for your face refer to our article called “Choose the Right Sunglasses for Your Face Shape” or, alternatively, drop by our store location for a personal style consultation. We are determined to extend our efforts in any way possible to ensure you have the frames that you need to be chic this season.

  • Making the Most of Your Summer 2017 Vacation

    8 Aug 2017

    As we have entered the month of August many individuals, families, and groups of friends will schedule time off to enjoy a vacation in the best summer weather we get here in Toronto. Full of exciting plans and ideas, it is important to remember little deals to make sure you get the most out of your experience. Just as packing sunscreen and a swim suit is important for visiting the beach, getting your eyes protected is equally crucial. Little details such as these can make all the difference, with pretty much any typical activity you can engage in the summer weather you will be encountering the sunshine. Having to squint and tilt your head away from the brightness can essentially take all the fun out of it. So, whether you are looking for something to wear to the cottage, to watch a baseball game, go to the beach, or hang out at a trendy day club we have got you covered. We just recently received a large collection of new frames from our top designer brands to help gear you up and get you in vacation mode. Take a look below to find stylish men’s and women’s frames for just about any occasion!

  • William Morris London

    4 Aug 2017

    For those of you unfamiliar with the brand William Morris London, it is an exceptional eyewear brand which takes pride in British heritage and designs frames in London, England. Created approximately 21 years ago as an independent company, their aim has consistently been to “to offer designer glasses to every audience, providing superb original designs which continually evolve.”

    Throughout the span of its existence William Morris glasses has grown globally, represented by staff and distributors worldwide. Customers particularly appreciate the sense of family values the company continues to maintain despite their corporate scale; fondness has developed over their ability to listen, educate, and adapt to the needs and stands which are demanded of them.  In 2013, they were awarded the Optician Award for being the optical supplier of the year. Due to these reasons, Illuminata Eyewear is delighted to offer you a wide selection of William Morris glasses frames both online and in stores. Our customers have responded positively to the offerings of this designer as frames withhold superb quality and style.
    William Morris BL036

    William Morris London offers three separate collections: London, Wills, and Black Label.

  • A Guide to Asian Fit Glasses

    30 Jun 2017
    With a rapid growth of luxury market in Asia many popular sunglasses brands have started to make Asian fit versions of best selling sunglasses and eyeglasses models. Here we will describe what is asian fit, how to find it, which brands make it and how non-Asians can enjoy them too.

    Asian fit is a general term. It mostly pertains to nose bridge structure. Asian people often have a shallow nose bridge. Since most of luxury brands of eyeglasses are from Italy or France, general styles of sunglasses and glasses frames presumed the European nose structure which is narrow and high. Up until last 10 years all glasses were universal enough to fit most people because glasses shapes in turnaround where small. With growing popularity of large glasses shapes and often huge sunglasses less and less people would comfortably fit in them. Not just people with Asian facial structure, many people from everywhere in the world just didn't seem to have high enough nose bridge for these cool looking trendy glasses. Brands decided to adjust the nose bridge of glasses to fit shallow and high nose bridges and called it informally Asian fit. Mostly acetate frames have need for modified bridge. Metal glasses have adjustable metal nose pads that can be adjusted to fit the glasses positioning on your face precisely. Plastic glasses more often have a need for actual glasses shape change.

    Asian fit glasses often would have letter "F" stands for "fit" as part of model number. For example Giorgio Armani AR8093 and AR8093F. They look identical from the picture and they are practically same sunglasses. The only difference is the nose pads that are more elongated to bring the sunglasses higher on the shallow nose bridge. The size, colors, shape, temples are identical. Only nose bridge is a bit different.

    AR8093 standard fit Asian Fit AR8093F
    Giorgio Armani AR8093 Asian Fit Giorgio Armani AR8093F
    Most pictured don't even capture this small enough detail that nose bridge part of the glasses is actually a bit different. If your nose bridge is neither high or shallow you would probably be fine with both versions. Also if your cheeks sit high, second version can be excellent choice for you. Some prescription glasses brands often make metal nose pads on acetate frames. The pioneer in this practice is Prodesign Denmark. Prodesign is headquatered in Denmark and has large manufacturing facility in Japan. They were first to recognize the need to bridge the gap and make metal nose pads on acetate glasses. For example Prodesign 5640 on the right is standard fit and on the left has metal nosepads for Asian fit.

    Standart Fit Prodesign 5640 Asian Fit Prodesign 5640
    Prodesign 5640 Asian Fit Prodesign 5640

  • Versace Legacy Seen Through Sunglasses

    17 Jun 2017

    Gianni Versace was a visionary and was able to create a global brand that is unmatched in size and recognition. Versace is one of the few mega brands that are still managed by the direct members of the family who care a lot for actual fashion and fashion role in today's world. 

    Donatella Versace, company chief creative director, believes that a dress, an effective pair of sunglasses and a good purse is a weapon. It's something a woman or a man have to create that famous 5 second impression to get what they want in life. This philosophical thinking is what drives Versace collections every season. Financial success and popularity is more of a by-product of this philosophy. 

    Donatella believes that everything needs to be loud. Defined color - very red or very purple. Hence is loud Versace Medusa logo. 

    Versace style is well delivered in 2017 Versace sunglasses models. Classic, yet relevant and effective for you go get what you want in life.
  • Sunglasses Pairings for Women Pant Suits

    8 Jun 2017

    Pant suits have reached new creative heights this year. Practically every fashion brand has a pant suit in their collection. Many celebrities have been photographed in pant suits and of course, most paired it with a nice pair of heels and sunglasses.

    Matching sunglasses to a pant suit is not a trivial task. On one hand, you don't want to overdress because pant suit makes a bold fashion statement on it's own. On the other hand you want to appear feminine. So keeping a right balance is a key.

    We see that many celebrities like to wear round shaped sunglasses with their pant suits. Rond sunglasses on their own not always work with a dress for example.

  • How To Take Care Of Your Glasses

    4 Jun 2017

    Proper caring of your eyeglasses will go a long way. Just by following a few simple rules you can prolong the life of your eyeglasses by much. Some of our customers have been using their eyeglasses for 8-10 years and you can't even tell how old the glasses are just by looking at them. It is all because they took a good basic care of them.

    Rule #1. Always put your glasses into the case. This in iteself will prolong the life of your eyeglasses by several years. We see many customers simply tossing their glasses into the purse (ladies) or pocket (men). People with such habits often put many other things in their purses and pockets - loose change, credit cards, keys etc. Your glasses will rub against these objects as you move and gain numerous scratches every day. If you simply remember to put your glasses in the case, your glasses will look like new all the time.

    Rule #2. Clean your eyeglasses gently. Cleaning eyeglasses is very simple and does not need any fancy chemicals. Just put some soap on your fingers and wash your glasses with your hands under warm water. After dry your glasses with a toilet paper or Kleenex. Just a mention that some toilet paper and Kleenex tissue leaves papers dust on the lenses. If this happens just use different brand. We at our store discovered that Life Brand paper tissue is the best. It's widely available in Canada. In US there might be a good brand of paper tissue that is of high quality and will not leave paper dust on your lenses.

  • Marc Jacobs Eyewear

    7 May 2017

    Marc Jacobs is the head designer of two brands carried at Illuminata; Marc Jacobs and Marc by Marc Jacobs. With experience working as the creative direction for Louis Vuitton and collaborating with a range of trendsetting celebrities, Marc was able to venture off into creating his own incredibly successful fashion lines. Marc Jacobs general designing style is characterized by young and urban inspirations. Marc Jacobs is the higher end brand which Illuminata is now focused on stocking. It consists of many sophisticated, bold, vintage styles which include mixes of plastic and metal. Cat eye, square, and around shapes are momentarily prevalent, with many styles being offered black plastic with gray or dark purple lenses. Alternatively, Marc by Marc Jacobs is a more inexpensive, youthful collection. It is differentiated through more colourful sunglasses featuring unique prints and patterns, as well as more dramatic and unconventional shapes. Marc by Marc Jacobs is still available online and in our store but it is becoming a line which we will no longer order more products from.  
  • Sunglasses with Mirror Lenses are at the Peak of Popularity This Year

    2 Apr 2017

    Mirror lenses, also known as flash lenses, are something you have likely been seeing a lot of recently. Often made in shades of blue and red these lenses act like a one-way mirror giving you a sense of privacy and a unique look. The reflective coating helps reduce glare which is especially helpful when near water, sand, or snow on a sunny day. These lenses typically giving the wearer a brown or grey tint and significantly reduce the amount of light that passes through them in comparison to conventional alternatives. Whether you are looking for some extra protection for your sensitive eyes or you are spending a lot of time doing activities outdoors, sunglasses with mirror lenses will meet your eyewear needs. Illuminata carries a large range of sunglasses with mirror lenses; look at a few of our favourite styles below. 

  • Get Ready for Spring

    12 Mar 2017

    With spring less than a week away it is time to start revamping your wardrobe and accessories to prepare for the new season. With that, of course, comes getting up to date with the latest eyewear trends. Although the cold weather in Toronto may make sunshine seem as if it is a distant reality, we like to remind you that the sun's UV rays are equally, and sometimes even more harmful when there is snow – so be sure to take care and protect your eyes! Below we have outlined a few of the eyewear trends that are sure to take off this spring and summer of 2017.

  • Signature Styles of Our Top Eyewear Brands

    26 Feb 2017

    In extension to the blog on signature styles of designer sunglasses, here is a collection of our top eyewear frame brands divided by what is most distinctive about their designs.  

  • The Sunglass Signature Styles of Top Designer Brands

    19 Feb 2017

    With the many designer brands carried at Illuminata, it can sometimes be a little bit overwhelming to decide where to start looking. For this reason, we have put together a list describing our top brands in terms of what they are best known for. Whether you are looking for something edgy and trendy or elegant, we have you covered. Take a glimpse at the descriptions below to get an idea of what designer brand suits your personality and style the best.
  • Burberry and Henry Moore

    13 Feb 2017

    English luxury brand name, Burberry, is broadly recognized and readily associated with a stylish, clean cut, and neat image. Likewise, Burberry glasses and sunglasses come in a variety of sharp styles that can be paired effortlessly with just about anything. Designed in London and expertly crafted in Italy, frames are amongst some of the highest qualities carried at Illuminata. New 2017 collections of Burberry sunglasses incorporate the latest seasonal colours and heritage inspired details. The appeal which Burberry brings timeless and stems for their British roots; these frames are incredibly versatile and will look on just about anyone. Take a look at some of our newest Burberry glasses and sunglasses below.  If you are uncertain about the type of frame you want or worried about choosing something you will grow tired of quickly, take a look at our Burberry collection. You will most definitely find something that with suit your needs.
  • New 2017 Styles Have Arrived

    15 Jan 2017

    With the beginning of the new year, a large range of frames arrives in store and on our website bringing in the newest styles. Some of our favorite and most reputable brands have come out with diverse styles of sunglasses varying in color, shape, texture, detail, and design. Be amongst the first to own a pair of stylish 2017 sunglasses and start setting trends for all the people that surround you. Take a look at a set of our hand-picked, favorite, latest styles below!


  • Do you need polarized sunglass lenses?

    18 Dec 2016

    The main attribute of polarized lenses is their ability to cut horizontal glare and haze to improve vision quality. For some basic understanding, light which is reflected from flat surfaced such as water or snow is horizontally polarized. The effect of this is that, instead of light being scattered in various directions, it is oriented in a more concentrated, horizontal direction. This creates a glare which makes it difficult to and uncomfortable to see. Polarized lenses are created to contain a special filter to reduce the intensity of light, therefore decreasing glare. This is something that will come in particularly handy for activities such as fishing and downhill skiing. Intuitively, in our snowy Canadian winter, you can see why wearing polarized sunglasses has prospective benefits. However, polarized sunglasses usually have very dark lenses that are most practical for bright conditions, when the sun is shining at its peak. Once sunlight reduces, they can become somewhat uncomfortable to wear. Furthermore, the lenses interfere with the ability to see a GPS of cellphone screen, making it impractical for driving and texting. They also make it difficult to identify oily or icy patches on the road. Nevertheless, if you are choosing them for outdoor activities and sports they pose ample benefits; polarized lenses are highly encouraged for water sports. Overall, eye strain will be reduced, contrast and visual clarity will be improved, and a more accurate perception of color will be experienced. Many of our favorite brands make sunglasses with polarized lenses, however, if you do find a pair you like that is missing this feature, do not worry. We are able to order high quality polarized lenses from world-renowned manufacturers Safilo and Essilor, to match the exact tint of the original pair. If you have further difficulty in deciding whether these are suitable for you, do not hesitate to drop by for a consultation or give us a call any day of the week!
  • A Guideline to Online Gift Shopping for Sunglasses

    27 Nov 2016

    December is approaching, and we are being reminded that holiday season is just around that corner. Music and decorations in malls and local coffee shops remind us of the exciting spirit and gift giving that surrounds this time of year. Despite all the cheerfulness the holidays bring, this also tends to be a very busy time for most people and shopping for the perfect gift is sometimes time-consuming and stressful. It is for this reason that many have turned to online shopping for presents; it is a quick and convenient way to find the perfect gift without needing to leave your house. Despite the simplicity this poses, you are probably still wondering “what is a perfect, versatile gift?”, and to this question we propose sunglasses. This might strike you as a little bit odd initially, as you are probably skeptical of how straightforward it is to find the right sunglasses as a gift in the first place, however, we propose a guide that will help ensure you get just the right ones! 

  • BLVGARI Eyewear

    13 Nov 2016

    Most commonly recognized for luxury jewelry, Italian designer brand also creates some of the most immaculately designed eyewear pieces. Often complementing jewelry collections, frames and sunglasses are detailed with intricate designs; incorporating gems, pearls, and other precious materials. The women’s eyewear collection is tailored to reflect a women’s innate beauty and enhance different facets of femininity. BLVGARI eyewear is amongst the top quality brands which we proudly carry at Iluminata. Each pair is carefully crafted by hand by skill workers in Italy. BLVGARI frames can be incorporated into your outfits as an accessory, bringing the right type of attention to your face. If you are looking for a frame to bring out your girly side, and to help accessorize your outfits, BLVGARI is the right brand to be looking at.


    6 Nov 2016

    OGA is brand which was created in 1998 in the Morel design center. Eyewear produced by OGA is said to be inspired by the Scandinavian design movement dedicated to function. It is heavily influenced by shapes and materials used in contemporary architecture. Aside from working to create aesthetically pleasing and fashionable eyewear, the designers do not compromise quality in the slightest bit. Frames are carefully crafted by hand in France with an emphasis on comfort, fit, and practicality.

    OGA glasses are made by one of the most popular brands that Illuminata Eyewear carries for men. We constantly receive positive feedback on these frames, and return customers rarely deviate from the brand once they have owned a pair. They are especially practical for large heads; the frames come in widths slightly greater than average to ensure a comfortable fit. They are designed in a way that gives the wearer a smart and put together look. The target which OGA eyewear is created for is men that are looking for “sophisticated and functional frames.”   

  • Choosing Glasses for a Narrow Face

    5 Oct 2016
  • Retro-Vintage Eyewear

    25 Sep 2016

    Characterized mainly by the 50’s, 60’s, and 70’s, retro eyewear is trend that has mad a strong and substantial come back this year. Drawing inspiration from previously adorned fashion and art trends, today’s designers are finding a new and creative way to incorporate them into eyewear styles. Through the recent fashion weeks observed in trend setting cities all over the world, retro-vintage has made many appearances on the catwalk which sets styles that spread to the streets. In response to this, we decided to outline some of the frames which have grown in popularity. 

  • Sunglass Trends This Fall 2016

    18 Sep 2016


    As days are getting shorter, and the weather is becoming cooler, it is time to accept that summer has come to an end- it is officially time to begin your transition to fall wardrobe. With this transition it is essential to update some of your favourite and most purposeful accessories- sunglasses! To help with this process Illuminata has ordered in a variety of new trendy frames ranging in colour, style, shape and designs to ensure there is something that will meet your unique induvial needs. Browse through some of our favourite frames below, and come in to our store to try them on and see for yourself! 

  • Modern & Elegant Dior Eyewear

    4 Sep 2016


     Over the course of the last twenty years designer Christian Dior and manufacturer Safilo have worked together to create eyewear of immaculate quality and design. They have repeatedly produced glasses and sunglasses that were quickly adapted by trendsetters and fashion icons internationally. Designed in France under the supervision of artistic director Raf Simmons, and created carefully by hand by skilled workers in Europe these sunglasses and frames are top notch. The brand is best known for innovative and modern designs that make a bold fashion statement. The recent summer/spring 2016 collection “So Real” caught on as one of this seasons biggest trends; the iconic styles recognized by the absence of nose bridge, unique reflective lenses, and aviator shape (known as “Split” and “So Real”) are quickly recognized and associated with Dior.

  • Get Ready for Back to School

    21 Aug 2016


    As summer vacation is shortly coming to an end it means that back to school season is right around the corner- it’s time to start preparing. In addition to your yearly shopping routine for books, desk supplies, and new fall clothes its important to make sure you are in optimal health and able to preform at your best ability; this can simply start by booking an eye exam and updating your prescription as required. As our learning is said to be 80% visual, the affects of not having the proper eyewear can translate unsatisfactory performance in class without any obvious explanation. Vision problems frequently go undetected; people are often surprised when the optometrist informs them that they’re current prescription will no longer suffice, and even more so when they are told they need to start wearing glasses. Symptoms such are headaches, tired eyes, and squinting can all indicate vision problems but are often dismissed as something else or ignored. With this being said, make sure you start your year off on the right note by equipping yourself with the right pair of glasses. 

  • The Best Sunglass Styles for Men in 2016

    11 Aug 2016

    Armani sunglasses AR6034
    When it comes to choosing a pair of frames for men it often seems like there is a preconceived notion that selection is limited to wayfarers, aviators, or sporty styles; in response to this misconception, we created this guide to show that there are many more styles offered at Illuminata Eyewear than what typically comes to mind. Men sunglasses, much like the majority of your wardrobe, should be considered in the context they are worn in- the same way that you dress differently for the beach and the city, different styles of sunglasses are suitable for different occasions and settings. Therefore, when you are looking to pick out a new pair of shades, keep in mind what you would like to be using them for- shape, size, materials, and design are all relevant factors to be considered simultaneously. 

  • The Evolution of Aviators

    26 Jun 2016

    As pilots began flying at greater heights in the early 1900’s, an issue related to the bright lights and glare arose. It was from the solution to this problem that one of the most popular eyewear styles, aviators, was born. 

  • 5 Jun 2016

    As Father’s Day is quickly approaching on June 19th, many of you are stumped with the task of finding a token of appreciation to express your gratitude with. Each year that passes makes it increasingly more difficult to find a present different from the pervious ones which he will love just as much. We know that you are looking for something different, something practical, and something that will suit your dad perfectly; keeping this in mind we offer a guide to help choose the perfect pair of sunglasses. As this month will mark the start of summer, sunglasses are a staple accessory critical for protecting your eyes from the sun and adding style to your appearance; you can be certain he will get a good use out of them. Refer to the descriptions below to find the style that will best correspond to your dad! 

    Click on the images for more detail.

  • Looking for a Perfect Pair of Sunglasses this Summer?

    15 May 2016

    Italian luxury brand of fashion and leather good, Gucci, was established by Guccio Gucci in Florence, Italy in 1921. It has since vastly expanded and even made its way up into the “Top 100 Global Brands.” Being one of the world’s preeminent luxury brands recognized people all over the world; you can be assured that buying Gucci is a fashion choice which you can’t go wrong with. It was in the 1970’s that eyewear was added to their designer collection. Both frames for eyeglasses and sunglasses are created by hand in numerous unique shapes and styles which will enhance and compliment your best features. Gucci designs are constantly making headlines and encompasses innovative trendy features which are often easily distinguishable from others. All sunglasses come equipped with premium quality lenses offering 100% UV protection to keep your eyes safe and protected on bright summer days.
  • The Global Leader in Premium Eyewear: Ray Ban

    8 May 2016

    Think of a pair of sunglasses; it is likely that what you are picturing is either a Ray-Ban pair, or a style drawn from and inspired by Ray-Ban. There is no doubt that Ray-Ban has the best brand awareness in it’s industry; it is in fact a global leader in the premium eyewear market and the best-selling eyewear brand in the world. It was founded in 1937 by the American company Bausch & Lomb (originally a medical equipment manufacturer) as a response to the complaints of pilots due to the sun and intense white and blue hues of the sky at high altitudes.  It was through this situation that an anti-glare prototype was created and the classic Ray-Ban Aviator’s were born. 

  • Dior Eyewear Will Dominate Summer '16

    1 May 2016

    The history of one of the world’s top fashion houses, Christian Dior, dates back to the early 1920’s. Through decades, their designs have proven to be trend setters in the industry, providing products of incredible quality. Dior has established roots in creating eyewear as pieces of accessory, far beyond their sole function as a vision device. Today, their high-end glasses and sunglasses are designed in France by a carefully selected team of the best under the supervision of artistic director Raf Simmons. The pieces are then carefully created by skilled workers by hand in Italy. 

  • OGA Glasses are a Treat For Serious Men

    20 Apr 2016

    Illuminata is one of the first stores in Toronto to carry OGA eyeglasses. We always have a large choice of OGA frames because our men customers love them, many coming back for second and third pair. OGA is a French brand under motto "OGA a Scandinavian Spirit" which very well explains what OGA glasses are all about. They are about elegance, simplicity and a design twist. When you hold OGA frames in your hands you immediately notice the little design details on the temples, the front of the frame and even nose pads.
    Our customers love OGA glasses also because the brand per say does not say or show on the temples. So for people who are not fixed on brand name or even don't want it, OGA comes a saviour. 
    OGA glasses have several limited editions, exclusive collections. Wooden arm still remains very popular.
  • Roberto Cavalli Sunglasses Are Pushed To a New Level in 2016

    13 Apr 2016

    Roberto Cavalli eyewear 2016 collection is now at Illuminata Eyewear. This year models are yet again push the concept of fashion eyewear to the new level. We must say we worried a bit when Roberto Cavalli himself retired leaving the creative director responsibility to young talent Peter Dundas. But he didn't disapoint. Peter has embraced the best of Cavalli brand heritage and followed his own believes of beautiful disregarding modern trends of minimalism.

    Diamond snake crawling around sunglasses rim, enamel and diamond combinations, carved temples with studs are made with such an intricacy that Roberto Cavalli sunglasses are the most beautiful jewlery eyeglasses in the world.

    Visit us at Illuminata to try on entire 2016 Roberto Cavalli sunglasses collection 
  • Fendi Sunglasses and Glasses are Now at Illuminata!

    12 Apr 2016

    Fendi Sunglasses and Eyeglasses new collection has arrived at Illuminata to please our most edgy customers. Fendi is one of the most known and trend driven Italian fashion house. Fendi cheif designer is no other than Karl Lagerfeld himself! Together with grand-grand-daughter of company founders, Silvia Venturini Fendi he makes the most admired designer team today.

    Fendi eyeglasses are very different from the rest of eyeglasses at Illuminata. They are eccentric, creative, beautiful and fun to wear. If you are looking for a different, artsy, couture style, look no further - Fendi will compliment your either edgy or conservative look. What is guaranteed is many compliments. You will love your Fendi glasses because everyone will tell you that you are wearing cool glasses or look very fashionable.
  • Sunglasses From 80's. Would You Wear Them Today?

    7 Apr 2016

    After watching a few classic moves with Julia Roberts, Meg Ryan and Richard Gere I realzied that sunglasses that would have been considered top of the fashion are totally ugly in today's fashion standards. We constantly are facing our beloved customer begging us to get you your old beloved glasses or find new models comparable in style, size and shape. It is becoming harder and harder to convince people that "new" designs is for everyone because it's not something every one loves.

    Today's sunglasses have evolved to medium, large and very large, bug eye shapes for women styles and huge aviators in men styles. Perhaps that is why James Bond Tom Ford sunglasses Snowdon have been a best seller from men's Tom Ford 2016 sunglasses collection. So the 80's sunglasses styles are coming back slowly. Lucklily ultra-round retro is back for a few years now. When Prada, Saint Laurent and other brands brought back the round shapes, they were not popular. This year it is very easy to find Meg Ryan's round sunglasses from French Kiss even with the light blue lens.

    Fendi Sunglasses 2016 Collection has a huge choice of round shapes.

  • Spring 2016 Eyewear Fashion Trends

    21 Feb 2016

    As New York Fashion Week has just wrapped up, we bring you a summary of eyewear trends to hep prepare you for what will be upcoming spring 2016. This season has brought a big focus onto new forms of art; bigger, bolder, flashier frames that speak loudly. There has been a heavy emphasis on expression, revealing personality, and creating diversity through eyewear as an aid. Although this may seem overwhelming to many as it appears that looks featured on the runway may not be practical, there are many suitable frames from these collections which you can incorporate into your look to stay on top of trends.

  • Tom Ford Eyewear is Elegant and Makes a Perfect Gift

    14 Feb 2016

    American fashion designer Tom Ford is well known for revitalizing nearly bankrupt Gucci about two decades ago, and shorty afterwards YSL. His talent landed him the title for creative director at the age of 32. Not too long after saving YSL, he took lead and began his own renowned luxury brand in 2004 which focused on men’s and women’s wear, beauty, and colognes. Since his brand has taken off he has received numerous awards and nominations recognizing his exceptional work, including Menswear Designer of the Year at the CDFA Fashion Awards in 2015.

    Tom Ford sunglasses have been making headlines featuring many trendsetting celebrities. Just last year Tom Ford sunglasses were featured on Daniel Craig in the James Bond film “Spectre.” They can be identified by the delicate T on the arms of the frames. The sunglasses and glasses come in a variety of both plastic and metal frames and in various shapes to suit difference faces. Tom Ford keeps eyewear classic, simple, sophisticated, and have the ability to add confidence to your appearance.

  • Gorgio Armani and Emporio Armani Now at Illuminata!

    31 Jan 2016

    Giorgio Armani is an Italian fashion house founded in Milan, Italy in 1975 by renowned designer Giorgio Armani. The line specializes in men’s and women’s classic high end ready-to-wear clothing, accessories, glasses and cosmetics. It is an exclusive line only carried in boutiques, special clothiers, and select high-end stores. Just two days ago Armani launched his newest couture collection “Armani Prive” in Paris and unveiled a campaigned dubbed “New Normal” consisting of natural-hue classic pieces that form the foundation of a modern wardrobe. He acclaimed “I wanted to create essential and concise pieces that summarize 40 years of style that have defied the test of time.” The designs have been described by critics as “classic elegance combined with casual flair—relaxed, yet luxurious.” This speaks for the Giorgio Armani sunglasses and frames we carry here at Illuminata Eyewear.

    Illuminata Eyewear was among first optical boutiques to carry Armani eyeglasses. Armani was the first from modern fashion brands to create eyeglasses line and back in the days, 20 years ago, everybody who wanted to look good had Armani glasses. In a way, Georgio Armani changed the eyeglasses world by creating first eyewear line.

  • Should You Wear Polarized Sunglasses in the Winter?

    19 Jan 2016

    With the snowy weather finally greeting us in January more of our customers are asking whether sunglasses with polarized lenses is a good option for winter.

    As usually, the answer is “it depends”. Let’s go over a few points here:

    What is polarized lenses?

    Polarized lenses contain a special filter that blocks intense reflected light and reduces horizontal glare. Polarized lenses are most effective when your eyes are exposed to horizontal glare such as on the water, beach and yes, snow!

    If it is a sunny day and there is a lot of snow you will see better through polarized lenses because that glare from the snow will simply disappear. If you ski a lot, walk your dog during the day or stay outside in the winter for long time, you will enjoy polarized lenses.

    Many people love their polarized sunglasses even for a general use in the city and tell us that they feel their eyes are more relaxed. Others, however found a few minor issues:

    Polarized lenses are typically very dark. If you plan to wear your sunglasses in a dull day, and in Canada it’s becoming dull at about 4 pm in the winter, very dark sunglasses will not be comfortable.

    Polarized lenses are known to interfere with the car windshield and you may see a rainbow effect on the window of your car, which could be annoying. Most people get used to this.


  • Dolce& Gabanna Eyewear

    10 Jan 2016

    Dolce & Gabana was founded in Legnano, Italy by designers Domenico Dolce and Stefan Gabbana in 1985. The brand specializes in luxury items which are formal and timeless, but yet respond to long-term trends as well as seasonal changes. Many designs are inspired by Italy’s prestigious film history which reveals many deep colours, lace, florals, and animal prints. Dolce & Gabbana released its first line of glasses and sunglasses in the late 1990’s; since, each collection has remained refreshing and eccentric.

    One of the most recent collections is the “Mama’s Brocade” which draws inspiration from the island of Sicily for a vintage effect. Frame encompass a brocade detailing which is sophisticated and evokes the furnishing of baroque palazzi. Floral patterns, mostly dominated by bouquets of red roses are persistent through the collection. It has been described as a design which will bring out your “flamboyant” side, and geared towards a type of woman who wants to be noticed when she wears her elaborate frames.  However, if super feminine isn’t your thing, there are many subdued simple and chic styles which will act as the perfect accessory for your go to look!

    Illuminata Eyewear has a long history of carrying the best hand-picked selection of Dolce & Gabbana frames to me et your practical and fashion-forward needs.

  • Prada Eyewear at Illuminata

    3 Jan 2016

    Prada eyeglasses are amongst the most distinctive at Illuminata Eyewear due to colour, texture, and mix of materials. They encompass eccentric styles which often anticipate future tendencies. The designs vary from bold and sophisticated to vintage models with a focus on detail and nuances. 

    The world renowned luxury designer brand Prada has its roots as a leather goods shop previously known as Fratelli Prada in Milan, Italy. It was founded by two brothers -Mario and Martino Prada in 1913. Prada eyeglasses have started to be produced in late 1990's and were among the first luxury eyewear on the market. Illuminata is proud to admit that we were among the first in Toronto to sign up Prada brand. Prada eyeglasses and Illuminata therefore have a good history together.

    Every year we purchase new Prada sunglasses and eyeglasses models they get sold out pretty fast by our customers. Prada sunglasses is one of the most admired brands by our men customers.

  • Do You Know About Etnia Barcelona?

    20 Dec 2015

    Etnia Barcelona is respectable European brand recognized for its superior quality and colourful frames. Etnia eyewear designs are inspired by David Pellicer, a man who devote a majority of his life’s work to fashioning unique frames which stand apart the standard black and brown ones; he was a pioneer in the study and application of colour. The brand focuses on the idea of being multi-ethnic and cultured; it boasts bold designs to emphasis personality within each individual face and adds a colorful edge. 

    Illuminata Eyewear has been carrying Etnia brand for over 12 years and we are very glad that many of our custmers embrace the vibrant colors and brave designs for their eyeglasses.

    Etnia Barcelona is also very particular on quality standards, as each frame is crafted by hand in Spain. Natural acetate is one of the predominate materials used, it is will known for comfort and malleability.

    Etina Barcelona has collaborated with a diverse range of photographers with work from different areas in the world. They use these pictures to inspire designs and reach out to people. “Wild Love in Africa” is one based on renowned photojournalists Steve McCurry 10 trip. Another is “Paris-Tokyo” in which Etnia worked with acclaimed and influential Japanese photographer Nobuyoshi Araki. With total freedom to raise the campaign, this artist contributed a lot of style and character to the collection.
  • Hugo Boss at Illuminata

    13 Dec 2015

    Hugo Boss is amongst one of the many reputable designer brands for men that we carry at Illuminata Eyewear. It is a progressive fashion forward brand founded in 1924 in Metzingen, Germany. Hugo Boss eyeglasses combine clean lines, modern and graphic shapes in their designs, and applies immaculate attention to detail and quality.
  • Coco Song Eyewear Now At Illuminata Eyewear in Etobicoke

    8 Dec 2015

    Coco Song is ultra exclusive eyewear for our special customers. Is your soul ready for exotic beauty and your eyes for something very charming? Inspired by nature hand made masterpieces are now selling at Illuminata Eyewear at Etobicoke.

    Coco Song is an Italian brand of eyeglasses. Its designs are inspired by unconventional colors of nature. Exotic birds, rare flowers and exciting underwater coral colors are base for Coco Song eyeglasses.

    Even more so mindblowing that actual real flowers and bird feather is used for decorating the hand made eyeglasses. Each pair even of the same model and color eyeglasses is unique because it's hand crafted and real flowers are used to create nature like pattern.

  • Reduce Winter UV Effects on Your Eyes By Making Smart Choices

    2 Dec 2015

    While the world leaders have gathered in Paris to discuss our planet's future and come up with the long term plan to reduce climate change effects, we at Illuminata Eyewear would like to play a little part to remind you that UV radiation is very damaging to your eyes. Extended exposure to the sun's UV rays has been linked to eye damage, including cataracts, macular degeneration, eye cancer, pingueculae, pterygia and photokeratitis that can cause temporary vision loss.

    Sadly, we more often see people in their 40s developing early cataract. Over 20 years ago this was considered an eye condition in elderly people. During the Paris climate summit Canada was identified as one of the most vulnerable courtiers to the effects of climate change. In 2015 there was the record number of UV Index warnings in Canada.

  • Tory Burch is Now at Illuminata Eyewear in Etobicoke

    28 Oct 2015

    We are very pleased to announce the addition of Tory Burch eyewear to our optical and sun collection. Tory Burch is one of the most aspring designers of American fashion. Hippy inpired luxury is a completely new invention by Tory, also called Boho-chic. This unique style is carried over to eyewear making Tory Burch eyglasses different from other luxury brands. It makes a great addition to Illuminata Eyewear eyeglasses store product offering.

    Tory Burch eyeglasses are created for a very diverse customer.

    The developing of the brand, that is only 10 years old, has been built upon studing customers from all nationalities and personal styles. America was the best place for that because people from all over the world live and shop there. Unlike many other designer brands, Tory Burch was started not from run way, but from launching the first store in New York.

  • New Roberto Cavalli Eyeglasses Collection Now in Etobicoke, Will Blow Your Mind!

    6 Oct 2015

    Roberto Cavalli is one of the most innovative brands when it comes to sunglasses and eyewear. Roberto Cavalli himself has never followed any rules and trends. He believes that beauty is above all and nature is his main inspiration. Snakes, crocodiles, exotic birds and flowers dress Roberto Cavalli glasses to excite it’s wearers and impress their audience. Illuminata Eyewear carries a large selection of Roberto Cavalli sunglasses and glasses in Etobicoke.

    Illuminata Eyewear, is the first optical boutique in Etobicoke to carry Roberto Cavalli eyeglasses. Since some 10 years ago, we still believe that Roberto Cavalli remains true to it’s principles to create most extravagant eyeglasses in the world.

  • Choose the Right Sunglasses for Your Face Shape

    27 Sep 2015

    One of the most common questions customers ask when they come looking for sunglasses is “what style works best for my face?” Although there is no rule written in stone, there are guidelines that you can follow to accentuate your best features and minimize imperfections. At Illuminata Eyewear our fashion consultants will help steer you in right direction.

  • Fall Sunglasses and Glasses Sale

    22 Sep 2015
    Fall is also a fun time for shopping. At Illuminata Eyewear we are glad to annouce a Fall promotion - 20% off on all orders at our store on online. This month we received many new models for fall collections for OGA, Prada, Burberry, Tom Ford and other brands. Drop in to see our staff picks or shop online.

  • Which Lens Colour is Best for You?

    13 Sep 2015

    While shopping for sunglasses most of us will tend towards the very typical black or brown coloured lenses purely for aesthetic reasons. However, there is a wide array of other lenses that provide benefits that you most likely don’t even know about. The tint of your lenses is very important for enhancing depth perception and reducing fatigue. Certain lens colours are better suited for specific activities than others. Take a look at this guide to find out how you can optimize the use you get out of you sunglasses; you may even find out you need an extra pair!